Strategic Client Campaign Coordinator

1 day ago

Melbourne, Victoria, Australia beBeeCampaign Full time $75,000 - $105,000

Job Title:

Client Campaign Coordinator

This role supports the client and activations team in planning and implementing campaigns.

Key Responsibilities:
  • Media planning: Work with the team to create clear plans that support clients' business objectives. Be knowledgeable of media properties and capabilities. Interpret research, market data, and systems to increase planning and trading effectiveness.
  • Campaign implementation: Trade all campaigns using the Spark Activation Model & Philosophy. Brief partners, evaluate responses, and provide feedback. Drive negotiations for clients with publishers and secure additional incentives over entitlements.
  • TV tracking and optimisation: Finalise benchmarking and pre-trade work before booking. Complete a TV tracking sheet as soon as the booking is laid down. Optimise TV campaigns and utilise the tracking sheet to keep the team up to date on campaign progress.
  • Campaign analysis and optimisation: Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing effectively and efficiently. Clearly demonstrate and report how campaign results relate to the strategic intent and achieved objectives.
Required Skills & Qualifications:
  • Minimum 1-2 years experience in media buying/media planning across offline channels in the advertising industry. Qualified understanding and working knowledge of the Australian media landscape. Proficiency in Office platforms: Word, PowerPoint, and Excel.
Preferred Tools:
  • eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital / Answers, Sizmek and/or DCM, MOVE, AQX Fusion
About This Role:
  • Develop professional relationships with media partners, clients, and other stakeholders. Strong interpersonal, presentation, and communication skills required.

Qualifications: Bachelor's degree or equivalent experience.

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