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Digital Healthcare Marketing Specialist

2 weeks ago

Perth, Western Australia beBeeMarketing Full time $90,000 - $120,000
Job Description

Vedi is a pioneering digital healthcare company revolutionizing the veterinary industry with its cutting-edge platform. Our Cloud Health Platform connects veterinarians, animals, specialists, and owners, providing seamless access to services, intelligent digital tools, and accurate health data at the touch of a button.

With Vedi, veterinarians can deliver enhanced care and pet owners can take an active role in their pet's health, leading to improved outcomes and a thriving healthcare system.

About this opportunity

We are seeking an experienced Marketing and Communications Manager to drive growth, enhance brand awareness, and position Vedi as a leader in veterinary technology.

Key Responsibilities:
  • Create and manage communication plans to promote new feature releases and partnerships to our network, customers, and prospects.
  • Identify creative opportunities to expand our reach.
  • Iterate marketing strategies informed by campaign performance data.
  • Manage our presence across channels, including social media, email, website, blog, events, and media.
  • Leverage insights from our technology to position the company as transformative and an industry leader.
  • Collaborate with external agencies and internal teams to produce impactful content.
  • Be protective of our brand by ensuring all activities align with our values.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 5 years of marketing experience.
  • Proven track record in developing and executing successful marketing and communications strategies.
  • Familiarity with startup environments and fast-paced growth companies.
  • Experience with marketing automation tools, particularly HubSpot.
Benefits
  • Competitive salary and equity options.
  • A chance to play a significant role in shaping the company's future and marketing direction.
  • Work alongside a passionate and supportive team in a collaborative environment.
  • Flexible hybrid work arrangements split between home and our office.
  • Commute for free policy – we cover your public transport into the office.
What We Look For
  • Ability to think strategically and translate these strategies into actionable plans.
  • Strong written and verbal communication skills.
  • Confidence to own the messaging and promotion of new features.
  • Proficiency in creating compelling content and messaging.
  • Proficiency in digital marketing channels and tools (SEO, SEM, PPC).