Paid Search Specialist
3 weeks ago
About the Role:
This is an exciting opportunity to join Bluefin Resources as a Paid Search Specialist. As a key member of our digital marketing team, you will be responsible for implementing and optimizing our search engine marketing (SEM) acquisition and retention strategy to deliver on program and fund objectives.
Key Responsibilities:
* Manage the entire day-to-day SEM program across acquisition and retention
* Act as the fund's SME and thought leader in the search space, and coach team and broader department on best practices
* AB testing and driving continual improvement to the program around bids, ad copy, keyword optimization, and targeting
* Work with the Marcomms team to analyze and strategize creative optimization (ad copy and landing pages) of the program to produce better results
* Work with data science/analytics to uncover actionable insights to improve channel effectiveness, increase acquisition numbers, and drive a lower CPA
* Leverage Google 360 across ad serving & trafficking, tracking & attribution, data analysis & reporting for program optimization and upward trending ROI against KPIs and targets
* Work with external agencies to ensure Google is delivering as part of overall digital program
* Deliver positive and upward trending ROI against KPIs & targets by implementing evidence-based test and learn programs across new and existing SEM tactics and audiences
Requirements:
* 5-7+ years' experience within a similar role
* Expert in SEM, with hands-on client or agency experience
* Strong SA360 experience, plus Google Analytics
* Background managing complex SEM programs with multiple objectives, products, and audience segments
* Strategic, creative thinking, planning, analytical skills, and very strong with data and drawing data-led insights to inform optimization decisions
* Excellent communications skills, high attention to detail, and ability to influence stakeholders effectively
* Strong understanding of other performance channels, i.e., programmatic, paid social, affiliates, and how they work across the acquisition funnel
* Significant experience in coordinating multiple projects simultaneously
What We Offer:
Bluefin Resources is a leading provider of digital marketing solutions. As a Paid Search Specialist, you will have the opportunity to work with a talented team of professionals and contribute to the success of our clients. We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
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