Digital Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $95,000 - $100,000
Job Opportunity

This is an exceptional opportunity to be part of a dynamic marketing team overseeing multiple brands for Kaplan Australia's international education portfolio.

We are seeking a skilled Digital Marketing Strategist to develop and execute digital strategies that increase brand awareness, drive prospects to conversions and improve online performance.

Key Responsibilities:
  • Develop and implement digital marketing plans across various channels, including website, email, paid advertising and content marketing.
  • Create engaging digital assets, such as images and videos, to support marketing campaigns.
  • Assist with the administration of Kaplan websites, ensuring up-to-date content and optimal online performance.
  • Support the wider marketing team on all digital initiatives as required.
  • Assist with marketing automation activity and provide data-driven insights to inform future marketing decisions.
  • Develop and deliver reports analysing online performance to stakeholders.
  • Demonstrate ability to work under pressure and prioritise effectively.
Requirements:
  • Minimum 3 years' experience in a marketing related area.
  • Experience creating marketing assets using Canva.
  • Familiarity with marketing automation tools, such as Marketing Cloud or Hubspot.
  • Excellent attention to detail and ability to multi-task.
  • Ability to analyse data and provide insights.
  • Experience working with analytics and testing tools, such as Google Analytics or SEMRush.
  • Tertiary qualifications or equivalent in marketing and/or communications.
  • Salesforce experience, preferably CRM or Marketing Cloud.
  • Proficient in MS Office and Adobe Creative Suite.
  • Curiosity and enthusiasm in learning and sharing ideas.

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