First Nations Digital Strategist

2 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $93,720 - $124,567
Role Overview

This is a senior leadership position responsible for managing and strategizing the digital presence of NITV. The successful candidate will oversee the website, social media platforms, and digital campaigns to shape the Australian identity, amplify First Nations stories and place, and connect with those who call Australia home.

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Key Responsibilities:

  • Lead the digital editorial strategy, working with content teams to extend linear storytelling and create digital-first content.
  • Own and optimize NITV's content management system (Brightspot), ensuring metadata, tagging, and audience analytics are effectively used.
  • Drive audience growth and engagement through SEO, UX, and IA best practices.
  • Collaborate with internal teams and external partners to drive sponsored content integrations and digital commercial opportunities.

Requirements:

  • Digital Expertise: Proven experience in digital content strategy, platform management, and audience engagement.
  • Data-Driven Reporting: Strong ability to analyze and report on social media data to inform content decisions.
  • Team Leadership: Demonstrated experience in managing digital editorial teams with effective people management skills.
  • Project Management: Excellent skills in planning and delivering campaigns on time and within budget.
  • Cultural Commitment: A deep passion for Indigenous storytelling and community engagement, coupled with strong awareness of cultural protocols and sensitivity to First Nations issues.

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