Digital Marketing Specialist

2 weeks ago

Perth, Western Australia beBeeMarketing Full time $50,000 - $72,000
Job Overview

The role of Marketing Coordinator is ideal for a creative marketer with a flair for digital strategy and content creation.

This position requires a passion for driving visibility, growth, and engagement through social media management, campaign delivery, and hospitality events marketing.

As a key member of the team, you will be responsible for developing and analysing engaging posts, managing influencer activity, maintaining and optimising hotel microsites, OTAs, and Google Business listings.

You will also craft and deploy campaigns to promote rooms, events, and F&B offerings, create digital and print assets aligned with hotel and brand guidelines, and collaborate on annual promotional calendars and manage campaign rollouts, including photoshoots.

Additionally, you will work with internal teams and external partners to maximise visibility and engagement, and leverage your strong organisational and project management skills with attention to detail.

Key Responsibilities
  • Social Media & Content: Develop, schedule, and analyse engaging posts; manage influencer activity.
  • Web & Digital Distribution: Maintain and optimise hotel microsites, OTAs, and Google Business listings.
  • CRM & EDMs: Craft and deploy campaigns to promote rooms, events, and F&B offerings.
  • Design & Collateral: Create digital and print assets aligned with hotel and brand guidelines.
  • Campaign Planning: Collaborate on annual promotional calendars and manage campaign rollouts, including photoshoots.
  • Partnerships & Collaboration: Work with internal teams and external partners to maximise visibility and engagement.
Qualifications
  • Tertiary qualifications in Marketing, Communications, or related field.
  • Experience in digital marketing, social media management, and campaign delivery.
  • Strong understanding of SEO, SEM, paid media, and CRM platforms.
  • Creative eye for design and brand storytelling (Adobe Creative Suite experience advantageous).
  • Strong organisational and project management skills with attention to detail.

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