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Director of Digital Marketing

2 weeks ago


Sydney, New South Wales, Australia beBeeDigital Full time $125,000 - $165,000
Job Title: Director of Digital Marketing

We are seeking a talented and experienced Director of Digital Marketing to lead our integrated digital campaigns, drive measurable growth, and strengthen commercial relationships across new and existing accounts.

The successful candidate will champion our mission to empower learners and support education providers through a transparent, student-first platform.

Key Responsibilities:

  • Develop mid to long-term strategies to deliver direct response marketing
  • Lead the strategy and execution of direct response marketing across email, lead generation, programmatic display, paid social, video, native, and mobile channels
  • Build high-performing, cost-efficient campaigns focused on scalable ROI and continuous optimisation

Strategic Partnerships and Business Development:

  • Develop partnership strategies with major publishers to amplify reach and deliver targeted performance outcomes
  • Pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions

Cross-functional collaboration:

  • Build strong relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities

KPIs:

  • Website traffic - organic, paid search, social, referrals, and email
  • Lead generation - total leads, cost per lead
  • Applications - lead to start conversion, cost per application, and enrolments