ANZ Field and Channel Marketing Expert

9 hours ago

Ryde, Australia beBeeMarketing Full time $150,000 - $170,000

We're seeking an ambitious professional to support our ANZ business in a Field and Partner Marketing Specialist role. The ideal candidate will have 3-5 years of experience in B2B marketing, with a solid understanding of channel marketing models and the ability to juggle multiple initiatives across stakeholders.

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The successful candidate will develop and execute integrated marketing programs that build brand awareness, drive pipeline, and support regional sales and channel goals. This involves close collaboration with internal sales, product, demand gen, and partner teams, as well as key external partners and alliances.

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Key Responsibilities:

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  • Develop and execute field marketing programs that support ANZ sales priorities and regional goals.
  • Partner closely with channel and alliance partners, developing and implementing joint marketing activities (e.g., campaigns, events, webinars, digital promotions).
  • Localise and deploy global marketing campaigns to suit ANZ market needs and personas.
  • Collaborate with the sales team to prioritise key accounts and align marketing activities with pipeline objectives.
  • Plan and run field events, roundtables, customer engagements, and industry sponsorships.
  • Support partner enablement, co-marketing programs, and demand generation initiatives.
  • Manage and track marketing budgets and MDF, ensuring ROI and spend alignment.
  • Monitor program performance, analyse results, and report back on KPIs and campaign impact.
  • Work with Salesforce and campaign tracking tools to ensure leads are properly attributed.
  • Collaborate with the global and regional marketing teams to align messaging, tools, and best practices.

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