Social Media Influencer Marketing Executive
4 weeks ago
Role Overview:
As a Social and Influencer Executive, you will play a pivotal role in driving the success of L'Oréal's 32 beauty brands across divisions such as CPD, LUXE, PPD, or LDB. You will be responsible for executing impactful campaigns, managing day-to-day communication with influencers, and ensuring best-in-class end-to-end campaign execution.
Key Responsibilities:
- Develop and implement social media and influencer strategies that align with L'Oréal's brand objectives, driving increased engagement, awareness, and conversions.
- Identify and coordinate with influencers and content creators to ensure authentic brand collaborations, supporting the team in contract negotiations, content briefs, workflow management, and tracking campaign deliverables.
- Collaborate with the team on content ideas and support the production of compelling content across social platforms, including Instagram, TikTok, and YouTube, ensuring alignment with brand identity and messaging.
- Implement product seeding strategies to support brand campaigns, new product launches, and ongoing brand initiatives across L'Oréal's 32 beauty brands.
- Aid in the day-to-day management of L'Oréal's social media accounts, ensuring content is posted according to the campaign calendar and monitoring influencer and creator posts.
- Assist with monitoring and reporting on campaign performance using analytics tools, contributing insights to optimize future campaigns.
Requirements:
- Possess a passion for social media and influencer marketing, with a basic knowledge of social platforms and the influencer landscape.
- Communicate clearly and provide regular updates to your manager.
- Understand all requirements, select relevant influencers, and provide accurate feedback to ensure content accuracy when it goes live.
- Build strong relationships with talent agents and influencers to streamline onboarding and enhance negotiation skills.
- Ability to thrive in a fast-paced, dynamic environment and prioritize multiple campaigns, working with multiple contacts across multiple content deliverables.
Wavemaker - Inclusive Policies:
- Flexible work environment.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Discounts and corporate benefits.
- Continuous training and development opportunities.
We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment, or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions. We encourage all applicants to apply for this exciting opportunity to make a lasting impact in the world of beauty, influencer marketing, and social media.
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