Global Marketing Lead Generation Specialist

3 days ago

Brisbane, Queensland, Australia beBeeDigital Full time $180,000 - $190,000
Marketing Role

We are a dedicated cancer care provider with a global footprint. Our team is committed to empowering each other to thrive in their careers through personal and professional growth and development.

Key Responsibilities:

  • Develop and execute lead generation strategies across all markets using paid media, focusing on driving quality leads and achieving revenue targets.
  • Collaborate with the marketing team to create content that powers lead generation activities across multiple channels.
  • Work closely with the Digital Experience Specialist to enhance engagement and conversion rates on our websites by designing landing page UX and SEO.
  • Provide actionable insights and report on lead generation effectiveness using Google Analytics and Looker Studio.

About You:

  • Proven experience with paid search and paid social, with a strong understanding of marketing automation and its role in creating cohesive user journeys.
  • Excellent communication and project management skills to effectively manage relationships with various stakeholders and prioritise work accordingly.

Requirements:

  • Relevant tertiary or digital marketing qualifications.
  • Minimum 5 years of experience in a related role with a focus on end-to-end optimisation of lead generation activities.
  • Up-to-date knowledge of paid search and paid social media advertising capabilities.
  • Exposure to marketing automation and CRM platforms with a solid understanding of how to create nurturing journeys.
  • Demonstrated experience in managing projects from end to end while engaging with multiple stakeholders, agencies and vendors.

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