Marketing Data Analyst

4 weeks ago

Sydney, New South Wales, Australia abc Full time
About the Role

We are seeking a highly skilled Marketing Analyst to join our team at ABC Audiences. As a key member of our marketing team, you will play a critical role in supporting the delivery of data-driven campaigns to drive growth and engagement of our audiences.

Key Responsibilities
  • Liaise with the Product Insights Lead to conduct deep analysis into audience data and behaviour to drive insight, identify key campaign opportunities, and support data-led decisions and prioritisation.
  • Work with Analytics, Marketing, and Media teams to conduct quarterly analytical reviews of marketing activities.
  • Manage the design and implementation of the marketing analytics framework in collaboration with Analytics, Marketing, and Media teams.
  • Use highly advanced analytics techniques such as predictive modelling to optimise marketing activities.
  • Prepare and maintain documentation of analytics and experimental research and prepare and present engaging presentations for a broad range of technical and non-technical stakeholders.
About You

We are looking for a Marketing Analyst with excellent communication and interpersonal skills, including the ability to work in a range of diverse teams, and to represent the ABC in industry forums and working groups.

You'll have:

  • Skills, knowledge and experience in data science, business analytics, behavioural sciences, or in a data-driven consumer organisation.
  • Demonstrated extensive skills in marketing analytics, ideally in a media organisation, with a deep understanding of customer-focused data analytics.
  • Demonstrated substantial experience with experimental design, analysis, and reporting in a relevant discipline ideally a marketing organisation where you have optimised marketing activities.
  • Significant experience performing analytics in a modern cloud environment (Redshift, Snowflake, Databricks etc). Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyse and visualise data. Highly advanced ability to analyse complex data from a variety of sources, including SQL databases, web services, JSON, and CSV.
  • Extensive experience with Microsoft Office, including Excel, Powerpoint, Word, Teams, and Sharepoint. Experience in JIRA/Confluence also helpful.
  • Experienced with the modern digital marketing stack and tools including tools like SFMC, Tealium & Paid Digital Marketing tools, and demonstrated experience with Business intelligence tools such as Microsoft Power BI or Tableau
What We Can Offer
  • 15.4% ABC Nominated super.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging.
  • ABC Mentoring.

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