Chief Marketing Efficiency Expert

7 hours ago

Canberra, ACT, Australia beBeeOperations Full time $80,000 - $110,000
Marketing Operations Analyst Job Overview

The role of Marketing Operations Analyst is a pivotal position in driving the success of marketing programs. This analyst will work closely with global and regional marketing teams to develop and execute marketing strategies that drive business growth.

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  • Key Responsibilities:
    • Marketing Technology Stack:
      • Manage and optimize the marketing technology stack to align with business objectives.
      • Develop and maintain data hygiene workflows, ensuring the accuracy and segmentation of marketing databases by key criteria.
    • Reporting and Analytics:
      • Build and maintain dashboards and reports in Sigma and Salesforce to track KPIs, pipeline & growth performance, and campaign ROI.
      • Provide actionable insights to marketing and leadership teams.
    • Execution:
      • Support Global Marketing and wider Go-to-Market (GTM) team with Marketo & Salesforce campaign creation, tracking, attribution, and lead routing.
      • Contribute to strategic initiatives in Organic, Paid, Events, and SDR channels - driving measurable increases in pipeline, revenue, and marketing efficiency.
      • Drive marketing data integrity and standardization across the GTM stack, troubleshooting and optimizing workflows for scalability.
      • Create and maintain intake forms, email templates & audiences, lead upload, and global ticketing workflows while ensuring proper data synchronization across systems.
      • Maintain and manage the APJ Database in Marketo and ensure that proper segments and standardization are adhered.
      • Partner with GTM, Business Technology, and other cross-functional teams to identify and implement solutions that address business challenges.
    • Workato:
      • Design and implement Workato recipes to streamline marketing processes and enhance workflow automation.
      • Maintain and optimize marketing Bots/Genies to maximize marketing productivity.

Requirements:

The ideal candidate will have 2-3 years of experience in B2B SaaS Marketing/Sales/Growth Operations, technical knowledge of Marketo and Salesforce, and hands-on experience with Outreach. Strong analytical and interpersonal skills, attention to detail, and ability to work on multiple projects simultaneously are also essential.

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