Gift Card Product Strategist

7 days ago

Melbourne, Victoria, Australia beBeeProductivity Full time $100,000 - $140,000
About the Role

This is a new opportunity to develop and execute an end-to-end Gift Card product strategy, aligned with industry best practices.

  • Accountable for benefit realization, efficient operational execution, and achievement of gift card specific Key Performance Indicators (KPIs) within the retail network.
  • Develop and execute a comprehensive Gift Card product strategy, aligned with company goals to drive profitable business performance and a best-in-class customer experience.
  • Champion gift cards internally to support business objectives. Build partnerships with global, regional, local, and third-party stakeholders in an inclusive and efficient way.
  • Create commitment and understanding around the gift card product strategies, objectives, goals, and milestones with different stakeholders.
  • Synchronize roadmaps and goals with stakeholders to ensure strong operational and organizational readiness. Regularly communicate gift card goal tracking and progress towards objectives.
  • Support stakeholders with setting up gift card budget, resources, communications, training, and change management as needed.
  • Leverage data and insights to advocate for optimal gift card designs, marketing assets/messaging, merchandising/display strategy, product placement, and customer experience across channels and platforms.
  • Collaborate to develop and implement a return-on-investment-driven gift card marketing/promotion strategy that supports peak gift card selling periods. Provide stakeholders with insights, forecasting, analysis of results, and recommendations for future activities. Owns 3rd Party gift card promotion calendar and budget.
  • Manage local third-party partner and vendor relationships; develop and approve new 3rd party sales channels, partner relationships, and local gift card initiatives.
  • Manage gift card inventory, production lifecycle, and related expenses across distribution channels (store, online, 3rd party), including analyzing and setting optimal production quantities and replenishment thresholds. Support in securing timely, cost-effective product fulfillment and allocation.

Key Responsibilities:

  • Gift Card Strategy Development: Develop and execute an end-to-end Gift Card product strategy aligned with company goals and industry best practices.
  • Operational Execution: Accountable for benefit realization, efficient operational execution, and achievement of gift card specific KPIs within the retail network.
  • Stakeholder Management: Champion gift cards internally to support business objectives and build partnerships with global, regional, local, and third-party stakeholders.
  • Communication and Reporting: Regularly communicate gift card goal tracking and progress towards objectives.

You'll have the opportunity to:

  • Drive profitable business performance and a best-in-class customer experience through Gift Card product strategy development and execution.
  • Become an expert in Gift Card operations, leveraging data and insights to inform strategic decisions.
  • Build strong relationships with stakeholders, driving alignment and commitment to Gift Card product strategies.
Benefits

This role offers a unique combination of challenge and reward, with opportunities to grow professionally and personally.

The successful candidate will have the opportunity to work with a high-growth business, driving innovation and excellence in Gift Card operations.

Additionally, you'll enjoy a collaborative and dynamic work environment, with opportunities to develop your skills and expertise.

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