Digital Content Strategist and Marketing Specialist

6 days ago

Melbourne, Victoria, Australia Foodbank Victoria Full time
Role Overview

We are seeking a highly skilled Digital Content Strategist and Marketing Specialist to join our team at Foodbank Victoria.

Job Description

This is an exciting opportunity to develop, lead, and execute a comprehensive content strategy for social media, website, and other digital channels that builds on Foodbank Victoria's point of difference, ensuring alignment with the brand and objectives.

  • Develop and execute a social media strategy for Facebook, Instagram, TikTok, LinkedIn, and other platforms including paid ads.
  • Manage Foodbank Victoria's social media content production working closely with the Social Media Coordinator to edit and produce high-quality, eye-catching, and engaging content.
  • Create and maintain content calendars for our various social media platforms and website, ensuring content is published on a recurring basis with relevant, topical stories.
  • Create and maintain Partnership content calendars and be responsible for deliverables including videos and ensure proof of posting archives are up to date and provide dedicated support on Partner campaigns, communications, and events.
  • Develop and execute strategies to increase brand awareness, views, and engagement.
  • Contribute creative ideas for Fundraising Appeals and other campaigns and events.
  • Oversee and proofread communications such as internal communications, newsletters, and email campaigns.
  • Source stories and produce content for a variety of purposes including digital, print, social media, and online channels.
  • Monitor and analyse social media performance and engagement metrics.
Requirements
  • You have exceptional creative writing and producing skills.
  • You have demonstrable success in writing and producing original social media content that consistently attracts above-average attention and engagement.
  • You have extensive experience in managing website projects from inception through to launch and using website content management systems including WordPress.
  • You have a detailed understanding of best practice SEO.
  • You have prior experience in design and management of large-scale paid digital ad campaigns integrated with website content.
  • You have a high level of proficiency working with video production and editing tools including Adobe Premiere Pro and CapCut.
  • You have a comprehensive understanding of social media analytics across all platforms.
  • You have a high level of proficiency working with graphic design software including Illustrator, Photoshop, and Canva, and email design software preferably Pardot (Salesforce integration).
  • You have exceptional interpersonal skills, with an ability to develop positive working relationships with stakeholders, both internal and external.
  • You have the ability to work independently and in a team environment.
  • You have strong numerical and analytical skills.
What We Offer
  • Access to salary packaging benefits to increase your take-home pay.
  • Staff satisfaction rates above 80%.
  • An organisation focused on employee wellbeing.
  • A supportive team environment that embraces change and innovation.
About Us

Foodbank Victoria has been providing meals for vulnerable Victorians since 1930. Our mission is critical, our vision is bold, and our marketing plans are ambitious. We need someone who shares our passion for putting meals on the tables of those in need and has the skills to help us achieve our goals.

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