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Digital Marketing Strategist

1 month ago

Sydney, New South Wales, Australia Keegan Adams Recruitment Full time

About the Role:

We are seeking an experienced Campaign Marketing Manager to join our team in Sydney CBD. As a key member of our marketing team, you will be responsible for leading innovative campaigns targeting the accounting and bookkeeping segment.

Key Responsibilities:

  • Campaign Planning and Execution: Develop and implement acquisition campaigns that align with business goals and market opportunities.
  • Cross-Functional Collaboration: Work with cross-functional teams, including sales, marketing, strategy, analytics, and partner development, to ensure campaign success.

Virtual and In-Person Events

  • Event Planning and Execution: Plan and deliver engaging virtual and in-person events to connect with accountants and bookkeepers, driving lead generation.
  • Vendor Management: Coordinate with vendors, suppliers, and internal teams to ensure seamless event execution.

Content-Led Demand Generation

  • Content Creation and Distribution: Create and manage content-led campaigns tailored to accountants and bookkeepers, distributing high-quality content across channels to enhance engagement and boost conversions.

Performance Tracking and Analysis

  • Data-Driven Decision Making: Monitor campaign performance using analytics tools, reporting on key metrics, and analysing data to identify trends and optimise strategies.

Budget Management

  • Financial Acumen: Oversee campaign budgets to ensure cost-effective execution and maximise ROI, allocating resources efficiently and monitoring spending to remain within budget.

About You:

  • Experience and Expertise: Over 5 years of Campaign Marketing experience, with a focus on acquisition, and expertise in virtual and in-person events, as well as content-led demand generation.
  • Strong Multitasking Abilities: Capable of managing multiple projects and campaigns simultaneously, with strong multitasking abilities.

What's On Offer:

  • Salary and Benefits: $589.90 per day + Super ($150,000+ Super Equivalent), hybrid work model with flexible working and two days in the Sydney CBD office.
  • Supportive Environment: Join a high-performing team critical to company growth, with a supportive environment ranked in the Top 20 places to work.