Social Media Data Analyst

2 weeks ago

Bendigo, Victoria, Australia beBeeDigitalMarketing Full time US$75,000
DATA DRIVEN MARKETING EXPERT

We are seeking a driven individual with a specialisation in social media and digital marketing to join our team.

In this role, you'll be a crucial part of our marketing strategy, uncovering valuable insights from online platforms by analysing relevant data and statistics which demonstrates trends and patterns that drive business decisions.

You will be responsible for researching, analysing and interpreting consumer behaviour and preferences, social media and customer trends, and digital marketing data to help us understand our online audiences better and make informed decisions about content creation, digital marketing strategy, and overall business decisions.

RESPONSIBILITIES
  • Forecast Digital Trends: Stay ahead of the latest digital marketing developments and social media trends. Conduct in-depth research to anticipate shifts in online consumer preferences and identify opportunities for new content creation, social media campaigns, digital marketing initiatives and goods/services required by clients.
  • Analyse Social Media Performance: Collect, process, and analyse data + insights from various social media platforms (Instagram, Facebook, TikTok) to uncover trends and patterns in audience behaviour. Identify key audience segments, their preferences, and online motivations to inform targeted campaigns tailored to clients' business.
  • Assess Digital Campaign Potential: Evaluate the viability of new social media campaigns or digital marketing initiatives. Analyse client competitors, platform performance, audience reach, and engagement statistics that have the potential to increase demand for clients and their opportunities for growth.
  • Stakeholder Engagement: Frequently communicate with key stakeholders and clients to ensure strategies and analysis of their performance is in alignment with clients' business goals.
  • Collaborate: Work with the wider agency team to deliver best possible results to clients and create a thriving workplace focussed on learning and development.
SKILLS & EXPERIENCE
  • Experience: Minimum 2 years of hands-on experience in a similar role
  • Agency experience is desirable, but not essential.
  • Analytical Skills: Good analytical and problem-solving skills with ability to interpret data, identify trends, and make data-driven decisions
  • Technical Proficiency: Proficient in social media platforms (such as Instagram, Meta, TikTok, Later, and other relevant tools and platforms)
  • Communication: Strong written and verbal communication skills with ability to effectively communicate performance insights, research, and recommendations to team members.

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