Senior Marketing Executive

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $85,000 - $90,000
Job Description

As a highly motivated and results-driven Marketing Director, you will develop and execute comprehensive marketing strategies to increase brand visibility, generate leads, and drive sales.

  • Develop and implement marketing strategies aligned with overall business objectives.
  • Conduct market research and analyze target audience demographics, preferences, and media consumption habits.
  • Plan and manage marketing budgets, allocating resources effectively across different channels and campaigns.
  • Oversee the creative development of marketing materials, including print ads, digital banners, video commercials, and social media content.
  • Negotiate and secure marketing placements with media outlets, ensuring optimal reach and frequency.
  • Track and analyze campaign performance, using data to optimize strategies and maximize ROI.
  • Collaborate with internal teams (e.g., sales) and external agencies to ensure cohesive brand messaging and effective campaign execution.

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