Product Development Strategist
3 days ago
Company Overview
We're a truly international company, operating across 120 markets. We're proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence.
Job Description
As a Product Development Strategist, you will be responsible for shaping the future of our brand through creating a business case for creative product development initiatives. This is an exciting time to join us as we transform and innovate.
Responsibilities
- Market Research: Conduct in-depth market research to identify emerging trends, consumer preferences, and competitor activities
- Stakeholder Engagement: Partner with the Field Sales team to turn product concepts into reality
- Brand Strategy Execution: Support the Brand Manager with the development and implementation of brand strategies for new products
- Cross-functional Collaboration: Work closely with trade marketing and sales teams to ensure smooth product launches and effective go-to-market strategies
- Performance Monitoring: Track the performance of newly launched products, assess and analyze feedback, and make recommendations for future improvements based on performance data
Requirements
- A Bachelor's degree in Business, Marketing, or a related field
- 2-3 years of experience in brand management or new product development, ideally within the consumer goods or FMCG sectors
- Strong understanding of market research and consumer behavior
- Creative mindset with a passion for product innovation
- Exceptional communication, organisational, and project management skills
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