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CRM & Marketing Operations Manager
2 weeks ago
-- Valiant Finance --
Role Seniority - mid level
More about the CRM & Marketing Operations Manager role at Valiant Finance
Valiant is dedicated to helping Aussie businesses cut through the red tape and 'get to yes' sooner. We know how difficult the lending market can be to navigate, and we understand the issues businesses face when they seek funding.
Whether you're looking for a quick cash boost, low rate, flexible features, growth solution (or have no idea where to start), our experts can help you get where you need to be.
We're looking for a hands-on and strategic CRM & Marketing Operations Manager to join our growing marketing team. You'll be responsible for owning our CRM and martech ecosystem—building the systems, campaigns, and automation that connect prospects to our brand and convert them into lifelong customers.
You'll play a key role in taking our CRM and marketing operations from scrappy to scalable, ensuring we have the right tools, data, and journeys in place to support rapid growth across B2B channels—locally and globally.
What you'll be doing
Build and manage tactical lead gen email campaigns across the funnel
Design and optimise automated journeys for prospects, customers, and recycled leads
Partner with performance, content, and enterprise teams to deliver targeted lifecycle programs
Own the roadmap and evolution of our martech stack to suit a scaling business
Work closely with Sales, Tech, and RevOps to ensure CRM integrity and campaign attribution
Develop and manage segmentation strategies for personalised, high-converting campaigns
Track and report on key campaign metrics and performance insights
Drive database hygiene, lead scoring, and enrichment practices
Ensure compliance with communication preferences, GDPR, and other global privacy regulations
Contribute to global go-to-market efforts by supporting region-specific compliance and localisation requirements
Continuously test, learn, and improve campaign workflows, triggers, and touchpoints
What we're looking for
Proven 4+years experience in a CRM or marketing operations role in a B2B environment (finance or tech preferred)
Experience taking CRM and MarOps from foundational to scalable in a high-growth company
Hands-on expertise with Salesforce
Strong experience with marketing automation platforms (Marketo, Hubspot, Ortto, or similar)
Working knowledge of ABM tactics and tools
Experience helping a business expand from Australia into other international markets
Deep understanding of global compliance considerations including GDPR, and email preference management
Data-driven mindset with strong analytical and reporting skills
Exceptional project management and cross-functional collaboration abilities
Comfortable working in a fast-paced, resourceful, and evolving environment
Nice to haves
Experience with lead routing and scoring frameworks
Familiarity with integration platforms (e.g., Zapier, Segment, Tray.io)
Exposure to product-led growth models
Exposure to "Chat" as lead gen and lead nurturing channel
Why Join Us?
At Valiant Finance, we're committed to creating an environment where you can thrive. With a focus on innovation and performance, you'll have the opportunity to test new ideas, scale impactful campaigns, and work alongside a team of passionate professionals.
Ready to take your performance marketing career to the next level? Apply now or connect with us at jobs@valiant.finance, we'd love to hear from you
Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Valiant Finance team will be there to support your growth.
Please consider applying even if you don't meet 100% of what's outlined
Key Responsibilities
- Building and managing email campaigns
- Designing automated journeys
- Partnering with teams
- CRM management
- Marketing automation
- Data analysis
- Lead scoring frameworks
- Integration platforms
- Product-led growth models
A Final Note: This is a role with Valiant Finance not with Hatch.