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Digital Performance Marketing Lead

3 weeks ago

Surry Hills, New South Wales, Australia Frenly Full time
This is a Digital Performance Marketing Lead role with Frenly based in Surry Hills, NSW, AU
-- Frenly --

Role Seniority - mid level

More about the Digital Performance Marketing Lead role at Frenly

Our Clients at Morning Made are on the hunt for an exceptionally talented, driven, and ambitious Digital Performance Marketing lead t to join our dynamic team. In this pivotal role, you'll lead the charge on key growth channels including email marketing, paid media, CRO, and SEO directly shaping Morning Made's market presence and significantly influencing our growth. If you're passionate about delivering measurable impact, thrive in high-energy environments, and are excited by the challenge of driving explosive growth, this is your chance to make a real difference.
Key Responsibilities: Email & SMS Marketing
Create, optimise, and scale automated email and SMS campaigns (welcome, cart abandonment, win-back, retention).
Conduct rigorous A/B testing (subject lines, send times, creative) to enhance engagement and revenue.
Analyse and report on key email metrics: open rates, CTR, CVR, LTV.
E-commerce Optimisation (Shopify)
Audit user experience and website performance to identify and remove friction points.
Collaborate with design and development teams on UX/UI improvements and technical enhancements.
Run consistent CRO experiments, monitoring metrics such as CVR, AOV, and bounce rate.
SEO & Organic Growth
Lead technical SEO, keyword research, and content optimisation.
Coordinate backlink outreach and on-page SEO strategies.
Regularly track SEO performance, refining strategies based on organic traffic and revenue.
Paid Advertising (Meta, TikTok, Google)
Launch, manage, and optimise paid campaigns across Meta, TikTok, and Google Ads.
Monitor key metrics (ROAS, CPA, CAC), adjusting bids and creative strategies accordingly.
Collaborate closely with the Brand team on campaign creative to maximise ad performance.
Cross-Functional Collaboration & Reporting
Partner with Brand, Creative, Analytics, and Supply Chain teams to ensure strategic alignment.
Produce clear, actionable weekly and monthly performance reports.
Manage and optimise our marketing technology stack (Klaviyo, Shopify Plus, Google Analytics, SEMrush).
What You'll Bring:
3–5 years' experience in performance marketing within a high-growth e-commerce or DTC brand.
Proven success driving at least 20–30% revenue uplift via digital marketing channels.
Hands-on expertise with Klaviyo (or similar), Shopify Plus, Google Analytics, Meta and Google Ads.
Strong analytical skills and comfort with data-driven decision-making.
Excellent communication and project management skills, comfortable collaborating across multiple teams.
Proactive, organised, and able to manage multiple projects simultaneously.
Nice-to-Haves:
Experience with influencer, affiliate, or DSP advertising channels.
Familiarity with CRO platforms such as Optimizely or VWO.
Basic HTML/CSS knowledge for quick edits or testing.
Passion for health, wellness, or sustainable FMCG brands.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Frenly team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities
  • Leading email and SMS marketing
  • Managing paid advertising campaigns
  • Collaborating cross-functionally
Key Strengths
  • Performance marketing experience
  • Analytical skills
  • Communication and project management skills
  • Influencer marketing experience
  • CRO platform familiarity
  • Basic HTML/CSS knowledge
Why Frenly is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Frenly not with Hatch.