Digital Marketing Coordinator

4 days ago


Melbourne, Victoria, Australia Monash University Full time

This is a Digital Marketing Coordinator role with one of the leading companies in AU right now -- Monash University -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off.

More About the Role at Monash University

**The Opportunity** The Faculty of Information Technology at Monash University is committed to leading global IT research and education. With our strong international reputation, we attract the brightest students from around the world. Our accredited courses transform graduates into highly skilled, in-demand IT professionals prepared to work on a global scale. We're looking for a Digital Marketing Coordinator to play a key role in delivering the Faculty's digital marketing efforts. This diverse and dynamic position includes maintaining and improving the website, creating impactful digital and multimedia content, providing AV support for events, generating insightful reports, and leveraging tools like Google Analytics and Looker Studio. You'll also collaborate with stakeholders to create engaging content and implement digital initiatives that enhance the Faculty's digital presence. If you're passionate about digital marketing and want to make an impact at one of the world's leading IT institutions, apply now **Key responsibilities include but not limited to:** - Manage and maintain the Faculty's websites and digital and multimedia assets using the Faculty's content management system, ensuring adherence to brand and editorial guidelines. - Contribute to the planning, design, and production of digital marketing materials, including graphics and visual elements, aligned to target market needs and trends. - Provide AV support for events, including setting up and coordinating audio-visual equipment and collaborating with stakeholders to ensure smooth delivery. - Use web analytics tools, such as Google Analytics and Looker Studio, to monitor and report on the performance of digital marketing initiatives such as campaign pages, providing actionable insights to inform decision-making. - Collaborate with stakeholders across the University to improve digital engagement and support key Faculty and University priorities spanning student recruitment, industry engagement and alumni relations. - Support the planning and execution of digital marketing campaigns, including the creation of landing pages, an engaging and intuitive online user journey, and promotional graphics. - Stay informed of current trends and best practices in digital marketing, user experience and technology, applying this knowledge to improve the Faculty's digital presence. - Ensure all digital marketing activities are compliant with accessibility standards, usability principles, data and privacy laws, and University policies.

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