Marketing Content Designer

3 weeks ago

Melbourne, Australia Bupaoptical Full time

Overview

Marketing Content Designer

Opportunity snapshot

In this 12-month fixed-term Marketing Content Design role at Bupa, you’ll remediate, uplift, and create digital merchandising content for our health insurance and health services businesses.

The purpose and scope of work in this role will vary greatly. You’ll need to juggle multiple time-critical tasks and contribute to larger multi-disciplinary projects, always balancing user experience needs with business requirements and constraints. Your overarching goal will be to ensure content on Bupa’s digital platforms is accurate, easy to understand, and compliant with the regulations in place.

As the sole content specialist embedded in a small and fast-paced merchandising squad, you’ll work closely alongside a Digital Product Manager and an Experience Designer. Critical to your success will be strong, proactive communication and an ability to build productive relationships with stakeholders and SMEs.

Reporting to a Content Design Manager, the role is part of our Content Design team, which spans many areas across Bupa.

Responsibilities

You’ll be applying your content design, UX writing and digital content expertise in agile multi-channel environments. Among other things, this means:

- adhering to and advocating for best-practice content design principles and processes
- translating user and business requirements into compelling content experiences
- devising evidence-based content recommendations based on existing research, user-testing, SEO research, content audits and inputs from cross-functional teams
- supporting inclusive content design and accessible experiences for everyone (ensure all content is developed to meet WCAG 2.2 AA standards)
- synthesising complex systems into coherent, concise, and compelling interface copy
- using analytics and customer insights to help identify optimisations that will improve customer experience and quality
- proposing and building scalable content design artefacts, such as playbooks, pattern libraries, and problem-solving frameworks
- helping to mature content design processes, standards, and systems to improve quality, consistency, and efficiency of our digital content.

Requirements

- Around 3+ years of experience in digital or UX writing and/or product content design.
- Solid understanding of SEO, accessibility, and UX fundamentals, paired with high-level copywriting, grammar and editing skills.
- Proven ability to effectively communicate content decisions and ideas to stakeholders at all levels.
- Experience working on content for both website and mobile
- Strong background in using data, research, and analytics to optimise content performance.
- Familiarity with enterprise CMS production platforms such as Sitecore or Adobe Experience Cloud.
- A growth mindset with experience in or curiosity about design thinking and human-centred design methodologies.
- A tertiary qualification in communications, writing, journalism, marketing, or a related field.

To obtain a copy of the Position Description or to discuss this opportunity, please contact Hemani Bhardwaj hemani.bhardwaj@bupa.com.au

To apply, please do so via the 'Apply' button above.

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