Digital Paid Media Specialist

Médecins Sans Frontières/Doctors Without Borders (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by conflict, epidemics, disasters or exclusion from healthcare. MSF’s actions are guided by medical ethics and the principles of impartiality, independence, and neutrality.

Benefits of working with MSFAustralia

- Flexible & hybrid working arrangements
- Salary packaging plus insurance benefits & allowances
- Annual salary review
- Annual performance review
- Annual personal training budget & LinkedIn learning Licence
- Employee Assistance Program
- Strong culture of diversity and inclusion
- Additional leave & purchased leave options
- Novated lease & retail discount benefits
- Monthly Friday afternoons off

Responsibilities

Working closely with the Senior Digital Marketing Manager on a diverse portfolio encompassing donor acquisition & retention, lead generation, recruitment campaigns and brand awareness, this analytical and technical position plays a key role in planning, implementing and growing various digital channels.

With a primary focus on Search, as well as Display, Programmatic and eventually Paid Social as well you will champion the value of the donor journey through media channels and apply best practice approaches for each channel in terms of creative, messaging, audience targeting, bid automations and target setting to implement core campaign strategies that track against organisational marketing objectives. Accountabilities will include building reports, reviewing data to create actionable insights, contributing to the digital strategy, optimising processes, project & budget management and brand adherence.

Collectively the highly accountable and progressive Digital team elevates MSF online presence, increases engagement and drives impactful fundraising, awareness and recruitment campaigns across Australia and New Zealand.

Requirements

To be successful in this specialist position, you will be known for delivering effectively to deadline, having an openness to learning new skills and demonstrated interest in following contemporary digital marketing trends and technologies. Ideally you will be motivated by working in a humanitarian aid organisation and can demonstrate the following:

- Tertiary qualifications in Digital Marketing, Paid Media, Communications, or relevant professional experience in a media, marketing, or digital environment (experience working on fundraising campaigns or NFP will be highly regarded).
- Minimum of 3+ years’ hands-on experience planning, implementing, and optimising Paid Media campaigns across multiple channels (Agency experience will be highly regarded).
- Proven track record of successfully implementing best-practice Google Marketing Platform campaigns, particularly in Paid Search (SA360), with additional experience across Display, Programmatic (DV360), and Video.
- Experience building reporting dashboards and extracting insights using Looker Studio and GA4, with a strong ability to visualise and present data to stakeholders.
- Strong analytical skills, with the ability to interpret data.
- Solid briefing, presentation and writing skills.
- Outstanding communication and interpersonal skills, including stakeholder management.

Applications

Select the Apply button and upload your resume and cover letter.Applications will be reviewed on receipt.

At MSF Australia, we believe the following five values form the foundations of our culture – Transparency, Respect, Understanding of Diversity, Stepping In and CollaboraTion.

We value T.R.U.S.T as an essential element to how we operate and believe that these organisation values flow from this trust that we build.

MSF Australia (MSFA) is committed to developing diversity, equity and inclusion in our workplace and fostering a culture of belonging for all our staff. We believe that a diverse workforce helps us better achieve our social mission of providing aid without agenda. We strongly encourage First Nations peoples, people from LGBTQIA+ communities, people from diverse cultures and language groups, and people who live with a disability to apply. We invite all requests for a reasonable adjustment to the recruitment process if this will support your application. For more information, call or email MSFA Human Resources on +61 2 8570 609 MSFAOfficeRecruitment@sydney.msf.org

MSF Australia has a Child Protection Policy and COVID-19 vaccination policy in place, all employees are required to comply with these policies.

In support of the Child Protection Policy, a criminal background check will be required during therecruitment process for selected candidates. A criminal record will not automatically preclude anyone from the position they have been selected for.

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