REVISED SKILLS: Experience Gold Coast

About Experience Gold Coast
Established in 2023 by the City of Gold Coast Council, Experience Gold Coast is a proprietary limited company formed through the amalgamation of several Council controlled and funded entities, including Destination Gold Coast, Study Gold Coast, Major Events Gold Coast, HOTA Gold Coast and Placemakers, of which Council is the sole shareholder.

With a vision to make the Gold Coast the Lifestyle Capital of Australia, Experience Gold Coast is leading the city into its next phase of development as a contemporary and vibrant city to visit, study and play. Through a focus on tourism, major events, arts, culture and education whilst fostering strategic and innovative initiatives, Experience Gold Coast delivers experiences that drive long-term growth and community impact. The board plays a pivotal role in visitation growth and economic investment, with strategic planning in place to support a population exceeding over one million residents over the next three years.

The entity is governed by an independent, skills-based board comprising up to 10 directors. This includes seven industry professionals from diverse sectors and two ex-officio directors: the Chief Executive Officer of Council and the Mayor.

Experience Gold Coast operates in accordance with the City of Gold Coast Council Plan, its Strategic and Operational Plan (as endorsed by Council), and a Services and Funding Agreement with Council. Guided by these frameworks, Experience Gold Coast targets key market segments, explores new growth opportunities, and leverages the city's existing strengths to enhance the visitor economy and maximise return on investment.

The opportunity
The City of Gold Coast is seeking an independent non-executive director to join the Experience Gold Coast board. This is a remunerated, high-impact governance opportunity suited to an experienced board director. Board members are expected to contribute to strategic planning, governance, and risk oversight, while supporting Experience Gold Coast's alignment with Council objectives.

Key selection criteria
Applicants must demonstrate skills and experience in one or more of the following:

1. Industry Knowledge and Expertise

• Industry-Specific Expertise: Direct experience in the sector. Strong understanding of trends, challenges, and opportunities.

• Marketing Insight: Knowledge of marketing strategies and how they can be used to promote destinations effectively.
2. Strategic Vision and Planning

• Long-Term Vision: Ability to think strategically and help shape the direction of the organisation.

• Analytical Skills: Strong ability to analyse trends, data, and performance metrics to make informed decisions.

• Risk Management: Ability to anticipate risks (e.g., economic downturns) and develop mitigation strategies.
3. Leadership & Business Acumen

• Financial Oversight: Understanding of budgeting, financial reports, and funding models.

• Revenue Generation: Knowledge of diverse revenue streams, such as grants, sponsorships, and partnerships.

• Executive Leadership: Experience in leading organisations.
4. Communication

• Stakeholder Engagement: Ability to build and maintain strong relationships with stakeholders.

• Communication Skills: Clear and persuasive communication, both with the board and externally with the public, stakeholders, and media.

• Advocacy: Ability to advocate for funding and initiatives that benefit the city and organisation.
5. Cultural Sensitivity and Inclusivity

• Community Focus: Understands the needs and interests of the local community.

• Cultural Awareness: Sensitivity to different cultures and how strategies can be inclusive and beneficial.

• Inclusive Practices: Embraces diversity and supports equitable access to opportunities within the organisation.
6. Digital and Innovation

• Technology Adoption: Awareness of digital trends, online marketing, and new technologies that can enhance the visitor experience.

• Innovation Mindset: Openness to new ideas, creative thinking, and innovative solutions.
7. Commitment to Ethical Standards and Governance

• Transparency and Accountability: Upholding strong governance practices, including transparency in decision-making and financial accountability.

• Ethical Considerations: Prioritising ethical standards in all decision-making.

Remuneration
Board members will receive $27,000 per annum.

How to apply
Please submit your expression of interest via: https://directorsaustralia.com/vacancies/
Applicants are required to provide the following documents as part of their application:

1. Current non-executive director resume (preference is for a maximum of three pages).
2. Cover letter stating what skills and experience they believe they can bring to the roles given the selection criteria.

Expressions of interest close at 9am Tuesday 6 May 2025.
For any queries related to this opportunity, please reach out to vanessa.jolly@directorsaustralia.com.

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