Senior / Marketing Associate

Our Journey

ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.

We're looking for a Senior/Marketing Associate with a passion for growth, data, and customer experience to join our team at ShopBack Vietnam. In this role, you'll lead high-impact campaigns, manage key product and CRM initiatives, and collaborate cross-functionally to drive user engagement and business growth.

Success in this role requires a growth mindset, strong analytical and creative thinking, and the ability to execute with agility. You'll thrive here if you're customer-obsessed, proactive, and ready to test, learn, and continuously improve.

Your Adventure Ahead

- Campaign, Product Management & Growth
- Conceptualize and execute comprehensive in-app campaigns, focusing on driving growth and maximizing campaign revenue with a focus on Travel vertical.
- Monitor, analyze campaign performance to derive data-driven insights to make informed marketing decisions and drive continuous optimization.
- Initiate and implement plans to grow transacting customers and improve Customer Lifetime value (CLV).
- Initiate and carry out experiments (A/B testing, pilot launches, etc.) to validate campaign mechanics, optimize performance and drive informed growth decisions.
- Work closely with Product and Customer Service departments to gather insights from users, contributing to product enhancements.
- Collaborate with stakeholders across Business Development, CRM, Product, and Data to align on objectives and deliver integrated marketing campaigns.

- Customer Relationship Management (CRM)
- Own and lead CRM strategy and execution, covering both Lifecycle CRM and Promotional CRM, including content planning, segmentation, and campaign automation to drive personalized experiences and increase CLV.
- Collaborate closely with the Regional CRM team to implement lifecycle journeys and optimize performance through testing and iteration.
- Design and run A/B experiments across both lifecycle flows and promotional campaigns to continuously improve engagement and conversion outcomes.
- Monitor CRM KPIs, analyze performance data, and apply insights to refine CRM tactics and best practices across channels (email, push notifications, in-app, etc.).

- Others
- Assist relevant stakeholders (Operations, CS, BD) resolve problems related to the in-charged SOWs (Campaign, Product, Brand Solution, onboarding).
- Undertake other tasks as assigned by the Manager.

Essentials to Succeed

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- 3-5 years experience as Campaign Planner/Campaign Specialist/Growth Marketing Executive; prior experience in digital marketing, tech start-ups or the e-commerce industry is preferred.
- Creative thinking, data-driven mindset, excellent in analyze data to drive actionable insights.
- Excellent project management, and organizational skills in a fast-paced environment.
- Strong written and verbal communication skills, fluent in English.
- Self-motivated, adaptable, and detail-oriented with a positive, solutions-first mindset.A team player with a "can't-is-not-an-option" attitude, resourceful, not discouraged by failure or mistakes.
- Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBackers' DNA

Grit -We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger- We value hard work, and having relentless drive.

Speed -We move fast and have a bias for action, all to deliver maximum impact.

Impact -We focus on results, always aiming for the best possible outcomes and timelines.

Growth -We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning teamon a journey to global scale.

Competitive compensationbased on your performance.

Candid, open, and collaborative culturewhere feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefitto enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference

We are committed to protecting your data and ensuring fairness in our recruitment process. As part of this process, we use AI tools to assist with tasks such as application screening and candidate matching. These tools are designed to enhance efficiency and reduce bias, and their use complies with applicable data protection laws and our commitment to fair employment practices. Your personal data will be processed securely and transparently, and final hiring decisions are always made by our recruitment team, not by automated systems. If you have any questions about how your data is used, or wish to exercise any of your rights including the right to such processing, please contact us at dpo@shopback.com.

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