SEO Content

Company Description At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. Responsibilities The transformation you will experience: The SEO Content & Digital PR Director will build and scale Zenith’s Content and Digital PR capability nationally, following a major client win. This role will define and lead Zenith’s approach to content strategy, editorial excellence, thought leadership, link acquisition, and digital storytelling - aligned to organic growth goals in the era of GEO (Generative Engine Optimisation) and LLM-driven Search. The Director will own strategic content delivery for key clients, evolve Zenith’s content and Digital PR product, and embed best practices that drive measurable visibility, authority, and brand impact. The role includes line management and coaching responsibilities and is suited to an ambitious content leader passionate about future-ready organic growth, creative storytelling, and earned media impact. Your scope will include: - Content Strategy Delivery: Deliver high-quality, search-driven content strategies for Zenith clients. Develop scalable content planning and production frameworks grounded in audience intent and LLM-readiness. - Deliver brand-safe & Scalable AI Model: Establish ways of working around large language models – ensuring we reap the benefits in efficiency and scale, but ensure quality of outputs and appropriate governance. - Digital PR Capability Growth: Build and operationalise a Digital PR offering that drives high-quality editorial coverage, authoritative backlinks, and brand credibility. - Revenue & Scope Management: Define, deliver and grow content + digital PR scopes. Align utilisation with commercial requirements while ensuring healthy team workload. - Client Leadership: Own senior client relationships across major accounts. Lead storytelling-led presentations and performance reviews with C-suite stakeholders. - Department Alignment: Ensure content outputs align with the broader Zenith and Zenith SEO proposition, supporting a clear and cohesive Zenith approach which is visible in all touchpoints with the business. - Performance Excellence: Ensure content outputs drive measurable improvements in organic visibility, content engagement, coverage, backlinks, and search authority. - Operational Impact; Develop processes for briefing, production, approvals, and efficiency across owned earned content. - Cross-Channel Integration: Work closely with SEO, Paid Search, Social, Creative and Strategy leads to integrate content and PR into broader go-to[1]market strategies. - Thought Leadership: Be Zenith’s face for Content SEO & Digital PR in market. Develop POVs, conduct workshops, support PR, and present at industry events. - Team Leadership: Lead a growing Content & PR team across strategy, editorial and outreach. Focus on capability development and performance culture. What type of person will be successful in this role: - Experienced in Content Marketing, Organic Growth or Digital PR roles. - Proven track record designing and delivering integrated content strategies for enterprise or large brands. - Strong working knowledge & ability to provide examples of search-driven content (E-E-A-T, content architecture, clustering, topic authority). - Must have experience and working knowledge of keyword research, competitive and site auditing tools (SimliarWeb, Ahrefs, SEMRush, Screaming Frog, Google Search Console) as well as key analytics platforms e.g. GA4/GA360/Adobe Analytics - Experience leading Digital PR campaigns that drive high-quality coverage and links. Offers a perspective on AI-assisted content production workflows #LI-DS1 Additional Information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering: - A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. - A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." - Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. - Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. - A culture of open feedback and support to reach your goals through our Career Conversations program. - A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. - Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. - Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. - Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. - Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. - A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ - Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential. #J-18808-Ljbffr