Associate Director

Location: Cambridge, UK – (Remote available within the UK with onsite days in the Cambridge office approx. monthly)

This role is a Fixed Term Contract anticipated to end mid-late 2027.

Are you a proven marketing leader in games with experience delivering world‑class campaigns that resonate with passionate players?

As the Associate Director – Product Marketing for RuneScape: Dragonwilds, you will lead the global marketing strategy for our new open‑world survival crafting game, currently in early access and developed in Unreal Engine 5. This pivotal role bridges the central franchise marketing team and the core game development group, driving a player‑first approach that blends long‑term brand building with data‑driven performance marketing.

You’ll partner closely with creative, commercial, and production leads to shape go‑to‑market strategies, elevate the RuneScape: Dragonwilds brand, and deliver campaigns to players on a global scale. If you thrive on collaboration, innovation, and player trust, this is your opportunity to make a lasting impact on one of the most iconic franchises in gaming.

What you’ll be doing:

- Lead the global go‑to‑market strategy across PC & console platforms for RuneScape: Dragonwilds, supporting early access, major updates, geo expansions and full commercial launch

- Act as a core member of the game leadership team, providing strategic counsel on all marketing and GTM matters, shaping clear, actionable plans, and equipping executives with insights on trade‑offs, risks, and P&L impact.

- Drive earned media through creator programs, social storytelling and community activations building credibility and reach.

- Lead the embedded product marketing function with a KPI driven approach to growth and improve player experience.

- Partner with central marketing team (Performance Marketing, Creative Services & PR) to build holistic multi‑channel marketing campaigns that compound growth and player sentiment.

- Contribute to the wider marketing leadership group ensuring RuneScape: Dragonwilds integrates into franchise‑wide campaigns, live events, and global activations.

- Build and manage commercial partnerships (platform, distribution, brand collaborations, marketing technologies) that extend reach and reinforce the long‑term vision.

- Translate multi‑year franchise goals into player‑centric campaigns that compound over time.

- Oversee campaign asset development from briefs to final output, ensuring world class execution.

- Establish performance frameworks & partner with analytics to track, analyse, and optimise KPIs across channels to measure success and inform future strategy.

- Own the RuneScape: Dragonwilds marketing budget aligning marketing investment with product goals.

What we’re looking for:

- Proven experience in a senior marketing role in video games, ideally in open‑world, MMO, or survival genres.

- Proven success delivering global go‑to‑market campaigns across multiple platforms and territories, with experience extending beyond the US and EMEA.

- Strong understanding of earned, owned, and paid media integration, and how to balance them effectively.

- Deep knowledge of player motivations, community dynamics, and online gaming culture.

- Exceptional leadership and stakeholder management skills, with the ability to communicate clearly across creative, technical, and executive teams.

- A data‑driven mindset with experience in KPI measurement, optimisation, and marketing budget ownership.

What we offer:

- Private Healthcare, including Dental Plan.

- Minimum 6% Pension contributions.

- Employee Assistance Programme & onsite Counselling.

- Life Insurance.

- Discretionary annual performance bonus.

- Enhanced family leave policies from day 1.

- Flexible working hours.

- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more

About Jagex:

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School RuneScape and RuneScape, and the open‑world survival crafting game, RuneScape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data‑driven insights, and a commitment to player‑first game design. We have a diverse and talented team where creativity, collaboration, and community‑driven game development drives everything we do.

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.

#J-18808-Ljbffr