Head of Digital

3 weeks ago

Council of the City of Sydney, Australia Born Creators Full time

We are seeking a highly motivated and experienced Digital Lead to spearhead our digital marketing efforts. The ideal candidate will possess a strong understanding of all facets of digital marketing, including social media, paid media (PPC, display, etc.), SEO, content marketing, email marketing, and analytics. This role requires a strategic thinker with exceptional leadership, communication, and analytical skills, capable of managing a team of digital specialists, collaborating with cross-functional teams, and driving impactful results.

Responsibilities

- Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.

- Identify target audiences and develop digital campaigns to effectively reach and engage them.

- Oversee the execution of all digital marketing activities, ensuring alignment with brand guidelines and industry best practices.

- Stay abreast of emerging digital trends and technologies, identifying opportunities to innovate and enhance performance.

- Lead, mentor, and motivate a team of digital marketing specialists (social media, paid media, SEO, etc.).

- Conduct performance reviews, provide constructive feedback, and identify training and development needs.

- Serve as the primary point of contact for clients on digital marketing initiatives.

- Build and maintain strong relationships with key stakeholders across the organization.

- Present digital marketing strategies, plans, and results to clients and internal stakeholders.

- Track and analyse key performance indicators (KPIs) across all digital channels.

- Generate regular reports on campaign performance, providing insights and recommendations for optimization.

- Utilize data and analytics to inform strategic decision-making and drive continuous improvement.

- Develop and manage the digital marketing budget.

- Ensure efficient allocation of resources to maximize ROI.

- Track and report on budget utilisation.

Qualifications

- Bachelor’s degree in Marketing, Communications, or a related field.

- 5+ years of experience in digital marketing, with at least 2 years in a leadership role.

- Proven track record of developing and executing successful digital marketing campaigns.

- In‑depth knowledge of social media platforms, paid media channels, SEO principles, content marketing best practices, and email marketing strategies.

- Strong analytical skills with experience in using web analytics tools (e.g., Google Analytics).

- Excellent communication, interpersonal, and presentation skills.

- Ability to work independently and as part of a team.

- Strong project management and organisational skills.

- Experience with marketing automation tools is a plus.

What we offer

- A key leadership role with high visibility and impact

- Competitive salary and performance‑based bonus

- Flexible working environment (hybrid or remote)

- Opportunities for continuous learning and career development

- A collaborative, inclusive, and inspiring work culture

- Access to top‑tier clients and innovative projects

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