Senior Brand Strategist

3 weeks ago

Council of the City of Sydney, Australia Capgemini Full time

Choose a partner with intimate knowledge of your industry and first-hand experience of defining its future.Select your locationSelect your locationIndustriesChoose a partner with intimate knowledge of your industry and first-hand experience of defining its future.Sydney# Senior Brand Strategist**Your role** As a Senior Brand Strategists you’ll own key inputs and insights on our project teams and are responsible for the thinking that shapes client recommendations. We are looking for someone with experience contributing rigorous analysis to brand innovation engagements: someone with strong research, critical thinking, and communication skills, and a passion and desire not only to create brands that people love but also to challenge the status quo of what a brand can be. In summary, be the spark that ignite changes at our client and win new business by showing them what future success could be built upon.## In this role you will play a key role in:* Organize and elevate findings from multiple secondary sources into a clear, concise and compelling presentation of insights and recommendations.* Lead other strategists and collaborate with the entire studio to create strategies that take a new brand to market.* Analyse the positioning and messaging of conventional and disruptive brands and frame the opportunity.* Work closely with clients and internal to identify business problems through research, facilitating workshops and develop solutions that are presented in an effective and compelling manner.## Your profile:You demonstrate a working knowledge of the broad range of brand building blocks — purpose, value proposition, brand architecture, positioning, messaging — with emerging expertise in one or more.* You can perform primary research and/or manage a research partner across a range of methodologies—quantitative and qualitative, online and offline.* Experience in market survey tools such as Google Analytics, Kantar, and Roymorgan.* You can link corporate and brand strategy, and translate that strategy beyond campaign for product, design and experience.* You collaborate well and take ownership when appropriate. You’re able to work across different groups and disciplines to push work forward.* You are innately curious and comfortable with ambiguity, asking insightful questions and taking leaps, when necessary, challenges the status quo of branding technologyExperience levelExperienced ProfessionalsLocationSydney
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