Strategy Manager

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

We’re looking for a Strategy Manager to join our vibrant team in Sydney This role is your chance to lead the charge in conceiving big, distinctively Mamamia ideas that not only solve client briefs but also embody our mission to empower women and girls. You’ll be the brilliant connector, blending creativity with sharp strategic thinking to craft compelling, simple pitches. Day‑to‑day means high‑energy collaboration with content and branded content specialists, shaping solutions that balance winning pitches with retaining and growing our loyal audience. If you have a passion for strategy and a drive to push boundaries, this is where you make real impact.

Here’s some of the stuff you can expect to be doing if you join us:

- Lead the development of inspiring, distinctively Mamamia strategic directions and organising ideas.

- Develop clear, compelling ecosystem concepts that tie into the overarching strategic idea.

- Ensure the delivery of succinct, storytelling‑driven client responses.

- Manage the ideation process, guiding creative idea generation and facilitating brainstorms.

- Collaborate with Branded Content, Creative Services and Executive Producers to balance pitch‑winning with audience growth.

- Work towards a response conversion rate greater than 42%.

- Develop relationships with agency counterparts and clients by delivering market‑leading audience insights.

- Be a proactive force for Mamamia Innovation.

Now, a bit about you

- You’ve got 2+ years of experience in Media or Creative Strategy, or Branded Content Integration.

- You’re a compelling communicator, able to positively influence collaboration and simply articulate thinking.

- You’re an analytical, strategic thinker who can see the big picture and draw insightful conclusions from data.

- You’re confident presenting to others and are driven to meet or exceed project objectives.

- You thrive in a team but can also achieve results working independently.

- You’re able to adjust quickly to changing priorities and cope effectively with complexity and change.

- You’re passionate about making the world a better place for women and girls through a career in communications strategy or brand integration.

Life at Mamamia

We’re fast‑paced and innovative, with a collaborative culture when it comes to industry‑leading strategies and ideas.

We’re small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry‑leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled‑up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that’s engaging, entertaining and adds meaning and value to the lives of Australian women.

We’re passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we’re excited for you to join us on this innovative journey.

As well as being a meaningful and dynamic place to work, Mamamia offers:

- Flexible working conditions (Hybrid working model)

- A day off to celebrate your birthday

- Additional leave for years of service, plus annual rewards to celebrate your work anniversaries

- Paid parental leave

- Enjoy paid volunteer days to support RizeUp, our charity partner

- The opportunity to work for a purpose‑driven company and help us make the world a better place for women and girls

- Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself

- Access to MOVE by Mamamia‑our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

One more thing

Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to hr@mamamia.com.au

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