Marketing Specialist

Eightcap is a dynamic online trading provider focused on delivering great trading tools and professional trading insight to enable smarter trading. With a commitment to excellence and a passion for delivering trading technology directly to clients and via our network of strategic partners, we blend the agility of a fintech innovator with the trust and stability of a regulated financial institution. Our mission is to empower clients to succeed in the markets through seamless, secure, and intuitive trading experiences. With a fast-paced, collaborative, and innovative culture, Eightcap continues to evolve as a leader in the online trading space.

The company is headquartered in Melbourne, Australia, with support offices in the UK, Cyprus, Bulgaria, Seychelles and the Bahamas.

Recently recognised as Broker of the Year 2024 and Best Partner and Affiliate Program 2025 at the Global Forex Awards, we pride ourselves on innovation, outstanding customer service, and unwavering integrity in everything we do.

We are seeking an experienced Marketing Specialist to support Eightcap’s growth by planning, executing, and optimising marketing campaigns that drive brand awareness, acquisition, and engagement for our global trading products. The ideal candidate will have strong digital marketing and campaign management experience, ideally within financial services or fintech, with a proven ability to deliver results in a fast-paced, high-performance environment. This role plays a key part in driving our mission to provide an exceptional experience to both our clients and team while collaborating closely with teams across APAC, EMEA, and LATAM to ensure consistent messaging and performance across multiple markets.

Key Responsibilities

- Plan, execute, and optimise multi-channel marketing campaigns across Google, Meta, programmatic, and CRM channels

- Collaborate with internal teams including Sales, Product, Compliance, and Content to ensure campaigns meet business and regulatory objectives

- Analyse campaign performance, prepare reports, and recommend actionable improvements based on CPA, conversion, and ROI metrics

- Localise campaign messaging and creative assets for different markets, with support from translators or local partners

- Manage campaign budgets, media plans, and vendor coordination

- Support marketing automation workflows and CRM activities (Salesforce / Iterable)

- Contribute ideas to improve client retention and lifetime value through content, promotions, and client lifecycle campaigns

- Assist with market implementation across social media channels

Qualifications

- 4+ years of marketing experience, ideally within financial services, fintech, or online trading.

- Hands‑on experience with paid media, CRM, and campaign performance reporting.

- Strong knowledge of Google Ads, Meta, LinkedIn, and analytics tools such as GA4 and Data Studio.

- Excellent written and verbal communication and stakeholder management skills.

- Fluent in English, with proficiency in at least one European language (Spanish, Italian, German, or French preferred).

- Strong analytical mindset, comfortable working with data, KPIs, and campaign metrics.

- Organised, self‑driven, and able to manage multiple projects across different time zones.

- Experience in marketing for CFD, FX, or crypto trading products

- Understanding of financial promotions compliance, including ASIC, CySEC, SCB, and SYC requirements

- Prior exposure to global markets, particularly LATAM or EMEA regions

Benefits

- Ongoing investment in your professional and technical career development.

- Wellness and lifestyle perks, such as monthly corporate massages and annual flu vaccinations.

- Recognition program.

- Parental leave and purchased leave options.

- Staff referral bonus program.

- Novated leasing options for vehicle financing.

- Great CBD location with easy access to public transport.

- Multicultural, collaborative team culture.

- Regular social activities.

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