▷ 15h Left: Senior Brand Manager

Overview

At ING Australia, you’ll have the chance to build a career with global scale, an inclusive culture, and technology to help you become the best version of yourself. Your voice and perspective will help ING Australia become even better, and you’ll make a difference to customers’ lives by shaping how they bank and staying ahead in life and business.

We’re on a hunt for an experienced Senior Brand Manager with solid creative and process organisation skills to join our Brand team.

As the Senior Brand Manager – Brand Campaigns at ING Australia, you’ll lead the development and execution of through-the-line brand campaigns that elevate ING’s presence across Retail, Business, and Wholesale Banking, as well as Internal Communications and HR. Reporting to the Head of Brand, you’ll collaborate with internal teams and agency partners to craft compelling brand propositions, media plans, and creative assets. You’ll be responsible for delivering insight-led campaigns aligned with ING’s LEAP strategy, introducing AI-driven efficiencies, and ensuring brand consistency and compliance.

Our ideal candidate is a strategic thinker and creative problem-solver with over 10 years of experience in brand development, marketing, and campaign execution—ideally within financial services or a fast-paced agency environment. You bring a strong track record of leading large-scale, insight-led brand campaigns from concept to delivery, with a deep understanding of customer-first thinking and data-driven decision making. You’re confident managing cross-functional teams and agency partners, and skilled at navigating complex stakeholder environments. Your ability to simplify experiences, drive innovation, and foster collaboration will help elevate ING’s brand. You’re organised, detail-oriented, and thrive in dynamic settings, with a passion for storytelling and a bias for action.

What you’ll do

- With the help of a Brand Manager, you will lead the development and execution of brand campaigns across Retail, Business, and Wholesale Banking, as well as Internal Communications and HR, ensuring they are insight-led and strategically aligned.
- Manage agency relationships and creative production, overseeing through-the-line deliverables including TV, digital, social, print, audio, and customer channels.
- Drive brand strategy and proposition development, using customer insights and data to shape messaging and campaign direction.
- Collaborate with cross-functional teams and senior stakeholders, ensuring alignment, approvals, and integration across business units.
- Introduce AI-driven efficiencies into creative and operational processes to optimise campaign delivery and brand value-chain performance.
- Champion innovation and continuous improvement, fostering a collaborative culture and helping elevate ING’s brand in a competitive market.

What we’re looking for

- Extensive brand leadership experience, with 10+ years in brand development, marketing, or campaign management—ideally within financial services or agency environments.
- Proven ability to lead large-scale, insight-driven campaigns, from strategy through to execution, across multiple channels and business units.
- Excellent stakeholder and agency management skills, with the ability to influence senior leaders and collaborate cross-functionally.
- Data-driven mindset, using insights and analytics to inform decisions, optimise performance, and drive brand impact.
- Creative and strategic thinking, with a passion for storytelling and simplifying customer experiences.
- Self-starter attitude, thriving in fast-paced environments and proactively identifying opportunities for innovation and improvement.

What’s in it for you?

- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding—for customers, team members, and communities. ING fosters a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself and to do your thing. We value growth and inclusion and are proud to be a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace.

We hire based on skills, capabilities, and alignment with our values. If you’re interested but don’t meet all criteria, we encourage you to apply. We’re committed to a diverse and inclusive workplace where everyone belongs, and we’ll support you through the recruitment process if you require adjustments. If you’d like to chat with an LGBTQ+ Confidential contact, let us know.

Sound like your kind of vibe? We can’t wait to hear from you Applications close on 15 October 2025.

Need more? Rachel Yuen at ing.com for inquiries.

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