Marketing Program Manager

* Increase HPE’s revenue and market share through more effective marketing tactics and efficient marketing demand generation executed by HPE and its partners* Improve Annual Satisfaction Survey scores for key partners in areas of lead generation, channel marketing and joint business planning* Improve our skills as marketers by building an extended HPE Channel marketing community to share and leverage best practice globally* Help bring to life HPE’s vision and strategy through effective marketing execution* Partner Marketing Planning, execution and reporting: Helping to administer and manage the ROI of Marketing and Non-Marketing activities for Resellers and Distributors. This includes partner-to and partner-with marketing investments. Planning cycles may vary from quarterly to half-yearly.* Establish strategic relationship with assigned partners, particularly the marketing teams and C Level executives. Be the main HPE contact person for marketing purposes, keeping partners updated about HPE strategy and plans through quarterly joint marketing planning. Ensure regular marketing training for partners around areas like HPE messaging, campaigns, Marketing assets, HPE guidelines. Maintain a strong posture on controls and ethics.* Partner Admin and Operations Support: Support performance management, facilitate communication with sales and partners, and manage DF (Discretionary Funding) requests in Salesforce (SFDC) as requested by the business.* Strategic Partner Support: Scheduling regular review and quarterly business reviews with the sales and marketing representatives from DF Focus Partners. Must be a Marketing SME and promote best practice in execution.* Field Marketing Activities: Execution of relevant Customer GTM activities for HPE into SMB, Mid-Market, and Enterprise segments. These activities can be digital demand generation, HPE led events OR events in collaboration with alliance partners. Sample of metrics for this role The role carries several key targets and objectives. Here is a sample of measurable metrics.* Pipeline targets which will include size, shape and velocity related metrics* Utilisation metrics for funds deployed for marketing. This will also include mix metrics and distribution of funds by key areas of marketing (Demand Gen, Sales Enablement, Digital Marketing, Events etc.)* Influencing and collaborating with Alliance partners to maximize ROI and impact from co-marketing and joint marketing* Timely completion of all mandatory trainings and adherence to HPE guidelines in all planning and execution of marketing programs* Close collaboration with internal stakeholders and partners is vital to achieving these goals.* Bachelor’s degree in any area related to marketing or business* Minimum of 7 - 10 years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.* Fluency in English language* Past work experience should include managing and running both direct as well as co-marketing executions across segments like SMB, Mid-Market, Enterprise and Service Providers* Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc* Good understanding of channel structures and channel sales dynamics* In-depth knowledge of marketing principles, practices, tactics and tools* Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs* Excellent written/ oral communications and analytical skills* Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work.* Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams. Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutionsHPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: .**Hewlett Packard Enterprise**Technology innovation that fosters business transformation.We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives.Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed.**COVID Policy**The health and safety of our team members, customers and partners is paramount at HPE. Accordingly, be fully vaccinated against COVID-19 by the employment start date where permitted by law. Exemptions based on medical, religious or other grounds will be processed and approved in accordance with local laws.**Standards of Business Conduct (SBC)**The Hewlett Packard Enterprise Standards of Business Conduct (SBC) embody the fundamental principles that govern our ethical and legal obligations to Hewlett Packard Enterprise. They pertain not only to our conduct within the company but also to conduct involving our customers, channel partners, suppliers and competitors.Read more about how we**Equal Opportunity Employer (EEO)**Hewlett Packard Enterprise provides equal employment opportunity to any employee or applicant without regard to sex, gender, color, race, ethnicity, religion, creed, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, pregnancy, protected veteran status, uniformed service status, familial status, genetic information, political affiliation, or any other characteristic protected by federal, state, or local law. Please click here: **.**If you’d like more information about your EEO right as an applicant under the law, please click here:**E-Verify** **(US & PR only)** HPE is an E-Verify employer. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm the employment eligibility of all newly hired employees. For more information . You can also download the posters with information on legal rights and protection by clicking and .**Accessibility**Hewlett Packard Enterprise is committed to working with and providing reasonable accommodation to qualified, differently abled individuals. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please email recruiting@hpe.com. Note: This option is reserved for applicants needing assistance/reasonable accommodation related to a disability.**Disclosure of Sensitive Personal Data**Please ensure the resume you submit to us does not include any sensitive personal data. Sensitive personal data includes data revealing information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life or sexual orientation. To the extent the resume you submit does contain this type of personal data, you consent to the storing and processing of this data by HPE for the purpose of reviewing and managing your application.if applicable to the role you applied to, you must
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