Field Marketing Manager

## .**About the Team:**Elsevier is a global leader in the development and dissemination of scientific, technological, and medical knowledge. We serve researchers, professionals, and clinicians, through the application of technology and analytics to content.**About the Role**:The B2B Field Marketing Manager will lead impactful marketing programs to engage audiences in the Academic and Government segment across Australia, New Zealand, and Southeast Asia. This results-oriented role focuses on developing and executing data-driven, customer-centric programs that generate marketing-sourced deals and strengthen customer engagement. Key responsibilities include designing and delivering localized, integrated marketing plans tailored to local market needs, driving new business through targeted campaigns, and applying customer journey and segmentation strategies. The role will also collaborate with product and central marketing teams to localize and amplify global campaigns.The ideal candidate is a creative, results-driven marketer with experience running integrated programs and collaborating closely with sales and global marketing teams to maximize impact. They will track and report on campaign performance, particularly Marketing Qualified Leads (MQLs) and marketing-sourced revenue. Strong communication, strategic thinking, and the ability to build customer relationships across digital and in-person channels are essential. This role reports to the APAC Field Marketing Director**Responsibilities:*** Develop and execute integrated marketing plans tailored to the unique needs of local markets in Australia, New Zealand and Southeast Asia.* Collaborate with central campaign teams to localize and amplify global campaigns, ensuring relevance and effectiveness.* Drive marketing campaigns aimed at expanding the customer base, fostering new business, and increasing engagement with existing customers through targeted segmentation.* Provide demand generation reporting on campaign outcomes, with a specific focus on MQL generation and marketing-sourced deals.* Work closely with sales teams and global marketing counterparts to ensure seamless execution of campaigns and alignment with business objectives.* Leverage digital marketing strategies and event management to support both online and in-person engagement efforts.* Regularly track campaign performance and optimize marketing strategies to meet goals related to MQLs, marketing-sourced revenue, and overall growth.**Requirements:*** 5 - 8 years of experience in field marketing (preferably in the academic publishing-related or software industry), including campaign management, event management, lead generation, and customer engagement.* Proven experience in digital field marketing, demand generation and lead management* Experienced in driving campaigns via marketing automation tools, digital and social channels.* Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a matrixed organization.* Ability to participate in global cross-functional teams and manage time zone differences for international meetings.* Strong project management skills with a keen attention to detail, and excellent problem-solving and critical thinking abilities.* Demonstrated experience driving projects and collaborating across teams including Product, Sales, Business Development, Global Marketing, and other stakeholders.* Proficiency or high-level understanding in digital tools such as Adobe Photoshop, Pardot, Adobe Campaign, Salesforce, etc.* Willingness to travel approximately 30%.**Work in a way that works for you**We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.* Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive**Working for you**We know that your wellbeing and happiness are key to a long and successful career.**About the Business**A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.-----------------------------------------------------------------------We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our or please contact 1-855-833-5120.**Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams** **.**Please read our .We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.***USA Job Seekers:***.Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all.We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high-quality content with powerful analytics, we transform complexity into clarity and deliver mission-critical insights that help professionals make better decisions when it matters most.We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all.With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier.Elsevier is part of RELX Group.Let’s shape progress together. Join us.elsevier.com/about/careers
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