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Senior Brand Manager Cabot's

4 weeks ago

Melbourne, Australia DuluxGroup Ltd. Full time

Overview

Cabot’s Premium Woodcare Brands are the dominant market leaders in the woodcare market in Australia and New Zealand. The brands in the portfolio lead the industry in market share, brand awareness, and trust.The broad portfolio includes several brands, with unique positioning reflecting the needs of the varied consumers in the market. Our extensive range of retail products includes exterior timber coatings, especially for timber decking, as well as interior woodcare coatings including stains, varnishes and timber floor finishes.

We're seeking an experienced insight-driven marketer that will develop succesful brand propositions to unlock growth. The successful candidate will be responsible for the development and implementation of multiple audience driven marketing strategies. This includes identifying consumer insights, developing the brand strategy, innovation pipeline, and working with our in house and agency partners to develop impactful campaigns that drive stimulate market penetration and frequency, as well as executing these plans to engage our field team, customers and key consumer segments.

Our Company

Cabot’s is proudly part of the DuluxGroup, home to some of Australia’s most iconic brands and 8000 employees globally. At Cabot’s we aim to Bring the Beauty of Timber to life by championing the use of timber and inspiring people to nourish and protect the timber in their worlds.

We are home to a suite of brands such as Cabot’s, Intergrain and Feast Watson and our employees are passionate about timber finishes. Our success is directly attributed to the passionate, innovative people in our business. If you are passionate about making a difference, we are the right environment for you

Your Role

As Senior Brand Manager for Cabot’s, you’ll lead the development and execution of consumer-driven marketing strategies that unlock growth and deepen brand engagement. You’ll harness consumer insights to shape brand strategy, build a robust innovation pipeline across products, services and experiences, and collaborate with in-house and agency partners to deliver high-impact campaigns that drive market penetration and frequency. You’ll also oversee the end-to-end execution of these plans, ensuring alignment across R&D teams, field teams, customers, and key consumer segments.

You’ll take full ownership of theCabot’s brand P&L, managing both revenue performance and expense budgets. This role includespeople leadership, with responsibility for mentoring, coaching, and developing the Assistant Brand Manager to build a high-performing brand team.

Key Responsibilities

- Drive commercial performanceby managing brand budgets and partnering with cross-functional teams to maximise revenue, EBIT growth, and minimise write-offs.
- Lead brand strategythrough insight-driven planning and activation across all channels, ensuring alignment with long-term growth objectives and marketing KPIs.
- Develop and deliver innovationvia a 0–5 year NPD pipeline, collaborating with internal and external stakeholders to identify and execute growth opportunities.
- Enable sales force successby creating impactful, insight-led, multi-audience activation plans and marketing campaigns that drive consumer engagement and conversion.
- Champion team culture and leadershipby mentoring junior staff, fostering cross-functional collaboration, and representing the brand in leadership forums.
- Uphold brand excellenceacross all customer touchpoints, ensuring consistency in brand assets and delivering high-quality presentations for partnerships and pitches.

Benefits

- Stay active anytime, anywhere through our partnership with Fitness Passport and get unlimited, discounted access for you and your family to a wide range of gyms and pools across Australia
- Enjoy comprehensive, holistic health and well-being support, including our Wellbeing Hub and full EAP support
- Let us cover the gap for you, employees with private health insurance extras cover can claim up to $1000 out of pocket gap costs annually
- Give back to the communities in which we live and work, with our “Community Action Day” and other programs
- Market leading Learning and Development initiatives and genuine career pathways to accelerate your growth
- 20 weeks paid parental leave (primary carers) and 2 weeks paid partner leave available from the first day you start working with us.
- Feel truly valued through our employee recognition programs
- Enjoy generous discounts on DuluxGroup products and through our corporate partnerships

Skills & Experience

- Tertiary qualifications in Marketing, Business or a related field, with 8+ years’ experience in brand and/or category management within consumer-led environments.
- Proven success in leading cross-functional teams and mentoring talent to deliver high-impact brand outcomes.
- Strong commercial acumen with a track record of driving profitable growth through strategic brand planning and execution.
- Hands-on experience managing NPD pipelines (ideally using Stage & Gate), from concept through to market launch.
- Skilled in developing and executing integrated marketing campaigns across media, shopper, digital and innovation channels.
- Exceptional stakeholder engagement and project management skills, with the ability to influence and collaborate across all levels.

Imagine a better place

At DuluxGroup, we believe in the power to 'Imagine a better place', and we want you to be a part of it

You'll work with over 50 iconic, trusted household brands with a 100+ year history, have the stability of working for a global company and your work will have a real impact. Join us and be part of our growth trajectory as we continue to expand our business globally and innovate in our industry.

At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You/'ll work alongside people who value your unique perspectives and contributions.

If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.

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