Digital Data

About Us

We’re known for being the country’s most popular rewards program, helping Australians get more of what they value beyond the checkout. And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members. Plus, we’re also the winner of Canstar Blue's 2023, 2024 and 2025 Most Satisfied Customer award for Rewards Programs

But, we're more than the card you carry around in your wallet or the app on your phone Our diverse team is located all over Australia, and our incredible office is located right in the heart of Melbourne CBD. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.

Your Role

As a Digital Data & Martech Analyst, you will play a pivotal role in driving data-informed decision-making across Flybuys’ digital ecosystem. This role is primarily focused on digital data analytics (80%) with a supporting component in marketing technology (20%).

You will work across a variety of platforms and teams to ensure high-quality data capture, enable actionable insights, and support personalised digital experiences.

- Design, build, and maintain robust SQL queries and data pipelines in Snowflake to support digital analytics and reporting.
- Ensure data quality, completeness, and timeliness across web and app platforms.
- Collaborate with data platform teams and developers to ensure digital data is structured and accessible for downstream analytics and reporting.
- Analyse user behaviour across digital assets (web, app) to uncover insights that drive product and marketing decisions.
- Deliver clear, actionable insights to stakeholders through dashboards, reports, and presentations.
- Support campaign performance analysis and optimisation recommendations
- Partner with marketing and product teams to support identity resolution, segmentation, and personalisation strategies.
- Contribute to the configuration and maintenance of digital analytics and MarTech platforms (e.g. Adobe Analytics, GA360).
- Support the integration of digital data with external media platforms (e.g., Google, Meta) for audience activation and measurement.

Your Experience

- Demonstrated SQL skills and experience working with Snowflake or similar cloud data warehouses.
- Strong experience with digital analytics tools such as Google Analytics 360, Adobe Analytics or a similar product analytics tool.
- Proven ability to translate complex data into clear insights and visualisations using tools like Power BI or similar.
- Experience working with cross-functional teams including engineers, developers, marketers, and product managers.
- Understanding of digital identity management, customer journey analytics, and audience segmentation.
- Familiarity with MarTech platforms and concepts such as CDPs, tag management, and data governance.

Your Benefits

We offer our valued team members a stack of exclusive benefits To name a few...

- Flybuys flex | work from anywhere, measured on outcomes
- Two well-being days per year
- Volunteer leave
- Ongoing learning & development programs and opportunities
- My Coles and Wesfarmers team member discount card
- Be Well Programs – Mind/Body/Soul
- Quarterly All Team events
- Hybrid social events
- New starter kit merchandise

Be You, With Us. Apply today

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.

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