Web Content Writer

Job no: 577432
Work type: Full-time
Location: Flexible
Categories: Marketing and Communications

- Flexible location + hybrid work arrangements

- Full-time and fixed-term (until February 2027)

Why work with us?

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.

Who are we?

Deakin is a cutting-edge public university headquartered in Victoria, revolutionising education with 61,000 students across our campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, Deakin University Lancaster University Indonesia (DLI), GIFT City, India, and our vibrant online environment. We/'re proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world/'s universities.

As a Web Content Writer, you will

- Plan and write content articles for Deakin’s research website, content hub, and other owned channels, ensuring stories are accurate, engaging, and aligned with brand and publishing standards.

- Generate creative ideas by contributing to monthly content brainstorms and presenting fresh, audience-focused approaches to showcasing research impact.

- Support the Web Content Editor with sprint planning, prioritisation of tasks, and stakeholder management to ensure smooth delivery of content initiatives.

- Continuously optimise the website and content hub using insights from Adobe Analytics, SEO tools, and stakeholder feedback to improve discoverability, usability, and conversion outcomes.

- Apply best-practice SEO across all content, maintaining an understanding of evolving trends in digital publishing, analytics, and content marketing.

- Maintain a high standard of editing and proofreading across articles, landing pages, campaign copy, and other written assets.

- Build and sustain productive relationships with academics, researchers, and professional staff to surface research achievements and translate complex information into accessible, compelling narratives.

- Support copywriting and editorial/article needs for campaigns, advertising, podcasts, scripts, and other written formats as required.

- Support in developing social extensions of content (e.g. short form, copy, posts, reels or tiles) that amplify reach and engagement across Deakin/'s social platforms.

- Proactively recommend improvements to content strategy and processes to enhance the quality and reach of Deakin’s research storytelling.

To be successful, you’ll have

- A Degree with subsequent relevant experience; or

- Extensive experience and specialist knowledge or broad knowledge in technical or administrative fields; or

- An equivalent combination of relevant experience and/or education/training.

- Strong writing experience for websites and digital platforms.

- Strong copywriting skills for advertising and campaign materials.

- Experience with article production for content hubs or equivalent.

- Working knowledge and experience of search engine optimisation (SEO).

- Attention to detail and proofreading.

- Ability to work to deadlines, prioritise tasks, and manage competing demands.

- Scriptwriting experience for video or audio content.

- Experience writing for podcasts or similar spoken-word formats.

- Familiarity with content management systems (e.g., Squiz Matrix).

- Understanding of user experience and responsive design principles.

How to apply

Please submit your updated resume and a short cover letter outlining your skills and experience. Shortlisted candidates will be required to undertake a writing test. For a confidential discussion regarding this role, please contact Martha Punsalan, Research Marketing Communications Planner, at m.punsalan@deakin.edu.au.

Applications for this position close at 11.55pm on the 24th of October 2025.

Additional information

Advertised: 10 Oct 2025 AUS Eastern Daylight Time
Applications close: 24 Oct 2025 AUS Eastern Daylight Time

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

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