Head of Audience and Marketing Data
5 days ago
Work type: Ongoing Full Time
Location: Various
Categories: Leadership, Marketing/Communications, Digital/Product Specialists
- Executive level - salary commensurate with experience
- Full-time, permanent role
The Role
This newly created role will be responsible for leading the Audience and Marketing Data team, with a key focus to drive strategic business decision making by automating, optimising, innovating and aligning audience data across the ABC.
The Job
- Lead, manage and mentor the Audience and Marketing Data team to achieve a shared understanding and commitment of team objectives.
- Lead the development of the ABC-wide Audience and Marketing Data Strategy to support rapid insights development, automated marketing, marketing measurement and media buying activities.
- Lead the ABC's self-service data visualisation capability for Audience and Marketing Data to ensure simple Audience data needs are in the hands of business decision makers.
- Work with our modern cloud-based data platforms – AWS and SnowFlake and Agile ETL processes to support the data visualisation platforms.
- Collaborate with key stakeholders within the Product and Technology Division to ensure that Audience requirements are fed into the strategic and tactical planning processes for data and technology decisions.
- Provide high-level technical leadership and advise on highly complex/specialist projects to ensure achievement of divisional milestones and objectives.
About You
You have significant experience in the leadership and development of teams, with highly developed relationship management and communication skills, and experience in negotiating, influencing and liaising with a diverse group of internal and external stakeholders to achieve strategic outcomes.
You will be able to demonstrate an in-depth knowledge of data warehousing architecture and enterprise data platforms both on-premises and multi-cloud services such as AWS S3 and Snowflake, Advanced Python, R, MS SQL Servers and Google Analytics and Big-Query.
You'll also have high proficiency in data solutioning and products available in the market and experience working with big data solutions such as Amazon Web Services, Redshift Spectrum, Athena, Google Analytical Suites, Hadoop, Hive and MapReduce.
You possess highly developed planning, organisational and project management skills.
Why Join Us?
At ABC, we pride ourselves on fostering an inclusive and diverse workplace where innovation, creativity, and collaboration thrive. Join us and play a crucial role in shaping the future of audience insights and analytics while being part of a dynamic and forward-thinking team.
What we can offer you:
- 15.4% ABC Nominated Super.
- Paid parental, carer's and supporting partner leave.
- Salary packaging.
More info:
In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.
To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact accessibility@abc.net.au
If you want to know more, please contact Jen McNamara, Business Operations Lead, Audiences via mcnamara.jen@abc.net.au
We are unable to accept email applications, please ensure that you submit your application via the online portal.
For more information on working at the ABC visit abc.net.au/careers
We respectfully request that Recruitment Agencies do not submit applications for this position.
Applications Close: 11:55pm, Tuesday 8 April
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