Digital Marketing Director

4 days ago


Ballarat, Victoria, Australia Australia and New Zealand Banking Group Limited Full time

Company Overview

Anz is shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

Job Description

As a digital marketing manager working in the home loans advertising team you'll play a key role in managing full-funnel digital media, developing creative fit for channel and bringing campaigns to market. This role is responsible for managing and optimising digital components of integrated marketing campaigns. You'll work with media and creative agencies, marketing teams, product and business stakeholders to deliver campaigns which help us to meet sales objectives.

This role involves collaboratively developing, briefing and optimising media and creative for best-in-class execution across digital channels. You'll manage campaign digital asset production to support campaign delivery, pull relevant digital levers through ongoing optimisation and testing to deliver sales and leads targets.

You'll also collaborate with the PSE, Brand & Advertising, and Strategy & Propositions teams to ensure marketing campaigns have maximum impact on acquisition. Additionally, you'll project manage the PSE team deliverables to create integrated messaging on anz.com, personalisation and customer journeys.

Required Skills and Qualifications

  • Extensive experience in digital marketing preferably with finance or service industry experience.
  • Deep knowledge of how to use digital channels and platforms to maximise overall digital execution, innovation and delivery of digitally led customer and commercial outcomes.
  • Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production.
  • Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation.
  • Strong stakeholder management and influencing skills.
  • Commercially savvy with strong results focus.
  • Strong experience working with or within advertising agencies to develop and manage campaigns that meet business objectives.

Benefits

We offer flexible working arrangements so our people can 'make work, work for them'. We provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.

Others

We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know.



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