AI Search Optimisation Manager

About EVT

Our Vision is being leaders in creating experiences and properties that escape the ordinary.
Our Purpose is to make the day better for ourselves, each other, our group, our customers and communities. We do this by living our values of empowerment, possibilities and community. We achieve our Vision and Purpose by delivering on our goals and values.

Our Goals

- Growing revenue above market
- Business transformation

Our Values

- Empowerment: We make it happen
- Possibilities: We evolve and innovate
- Team Spirit: We make the connection

Position Overview
AI Search Optimisation Manager - Travel is responsible for ensuring EVT Hotels digital presence is discoverable, accurate, and optimised for AI-driven search engines and large language models (LLMs).
This role leads the strategy and execution of structured data implementation, AI SERP appearance tracking, fluency optimisation of hotel content, and sentiment/review management to maximise direct bookings, brand trust, and guest engagement across EVT’s hotel portfolio. The role is hands-on requiring both analytical and content execution optimised for a changing environment.

Key Accountabilities

AI & Search Strategy

- Develop and own a Hotel AI Search Optimisation roadmap covering structured data, schema adoption, and LLM visibility.
- Monitor trends in Google SGE, Bing Copilot, Perplexity, ChatGPT Browse, and emerging AI search platforms to ensure EVT Hotels remains at the forefront of AI discoverability.

Structured Data Management

- Implement and maintain comprehensive schema.org/JSON-LD markup across all hotel websites (e.g., Hotel, Room, Offer, Review, FAQPage, Event).
- Partner with Technology and Web teams to deploy automated feeds/APIs for inventory, pricing, and event data to support direct ingestion by AI search.

AI Appearance Tracking & Insights

- Design and manage a tracking framework to measure EVT Hotels’ citations and visibility across AI search experiences.
- Report key metrics (cited domain share, citation position, content type cited, query coverage) and recommend actions to improve presence.
- Provide regular sentiment analysis and insights to General Managers and the Brand team.
- Audit and refine hotel copy to ensure concise, high-quality, and question-oriented content that aligns with LLM retrieval patterns.
- Develop mini-FAQ libraries for each property (e.g., “Does this hotel have late checkout?”) and ensure optimal HTML structure and semantic clarity.
- Oversee structured review ingestion and markup (e.g., Review schema).
- Work with Marketing and Operations teams to increase volume, freshness, and diversity of guest reviews across first party and third-party platforms, create short-form AI optimised content.
- Create guidelines and training for property marketing teams on AI-era content best practices.

Skills & Experience

- 5+ years in Technical SEO, structured data, digital marketing, or content strategy; hospitality/travel experience desirable.
- Strong knowledge of AEO/GEO, SEO practices, content optimisation
- Strong knowledge of schema.org, JSON-LD, HTML semantics, and AEO, GEO, SEO best practices.
- Familiarity with AI search platforms (Google SGE, Perplexity, Bing Copilot) and SERP tracking tools (SEMRush, Ahrefs, BrightEdge, etc.).
- Experience managing cross-functional projects with marketing, tech, and product teams.

Person Attributes

- Deep curiosity about AI, LLMs, Agentic & emerging search behaviours.
- Analytical mindset with ability to translate complex data into clear, actionable insights.
- Excellent written and verbal communication with a focus on concise, guest-friendly copy.
- Strong stakeholder management and vendor negotiation skills.
- Ability to work in ambiguous and changing environment.

We offer our staff access to amazing ‘Elevate Perks’, including:

- Incredible team member discounts from your first day on-the-job.
- 50% off stays at EVT hotels – Rydges, LyLo, QT, Atura, and more.
- $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
- Awesome winter and summer savings and discounts at Thredbo.
- Rapid career growth opportunities through our EVT network.
- Local community involvement, volunteering, and charitable giving.
- Australia and NZ’s largest and most diverse experiences company.

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