Social Media Coordinator

Play a key role in elevating the profile of Federation University through strategic digital engagement. • Marketing – Mt Helen Campus • Full-time, continuing appointment • HEW 6 - $91,516 p.a. plus up to 17% superannuationPosition closing date: 26/10/2025Ranked number one university in Australia for First Generation Student Enrolments (Good Universities Guide 2022) and with top rankings in Victoria around student support, social equity, skills and employment, we are driven to make difference to every student and the community providing lifelong learning, skills, and research locally, regionally, and globally. With University and TAFE campuses in Ballarat, Berwick, Gippsland, and the Wimmera we are positioned to provide pathways from vocational education and skills training through to higher education.**About the role**As an integral part of the Marketing team you will play a key role in elevating the profile of Federation University through strategic digital engagement. With a strong focus on storytelling and digital innovation, you will enhance brand awareness, showcase student and alumni achievements, and amplify the university’s research impact..You will:* oversee and mentor a social media content team by providing direction, training, and workload management;* develop and implement comprehensive social media strategies and campaigns across all key channels with a strong emphasis on video-first content;* lead the evolution of content from static imagery to engaging video and multimedia formats; and* manage day-to-day social media interactions and community-building activities.**About you**You will have experience in planning, creating and managing social media content and campaigns across major platforms (e.g. Facebook, Instagram, TikTok, LinkedIn, YouTube). You will have excellent written and verbal communication skills, with the ability to craft clear, compelling messages tailored to various audiences (including international audiences) and platforms.You will possess demonstrated:* ability to supervise and lead a team of staff.* success in growing and engaging online communities, supported by the effective use of analytics and reporting tools;* collaboration skills and the ability to build effective relationships with a wide range of stakeholders.* knowledge and experience in social media community management with an emphasis on risk mitigation; and* ability to embrace new technologies and content formats and enthusiasm for staying informed about emerging social media tools, trends, and best practices.All University positions delivering education and/or services to children must hold a valid Working With Children Check (WWCC). Please refer to the position description for WWCC requirements.**How to apply****Please apply by Sunday, 26 October 2025.****Applicants are required to submit a** **cover letter,** **resume and** **a response to the key selection criteria**Federation University is committed to The Circle Back Initiative program, whereby we will respond to every applicant.If you are experiencing technical difficulties with your application, please email the Recruitment team or phone 03 5327 9756. Our position descriptions also list a contact person for job specific inquiries.Let our staff tell you more.Established in 1870 Federation University has been reaching communities and building generations of independent thinkers united in the knowledge that they are greater together. Federation University is committed to attracting, developing and retaining the best talent ranging from our academic and research staff to those working in student experience and professional roles. We are all part of a collaborative culture inspiring the highest levels of excellence, innovation, integrity and respect.
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