Marketing Officer

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Full-time Temporary position (12 Months); Located at Taronga Western Plains Zoo, Dubbo; TCSA Salaried Employees Award, Clerk Grade 3/4, annual package ranging from $95,953 to $105,068 (includes base salary $84,659 - $92,701 + plus superannuation & leave loading).

Overview

Taronga Western Plains Zoo in Dubbo is looking for an experienced Marketing Officer who is creative, dynamic and motivated to join a leading organisation in conservation, education, and transformational guest experiences.

You’ll be at the heart of Taronga’s marketing team, creating, curating and executing marketing content to engage Taronga’s Western Plains Zoo''s visitors and supporters before, during and after their visit. You’ll leverage your digital and marketing skillset to deliver exceptional guest experiences onsite and execute marketing campaigns that deliver the right message at the right time via the right medium to drive revenue for the Zoo''s range of products and experiences.

About the Role

As the Marketing Officer, you’ll execute various marketing campaigns to drive visitation and revenue to Taronga Western Plains Zoo, whilst working closely with the central marketing team in Sydney.

- Support the delivery of paid and owned marketing campaigns to drive General Admissions and Accommodation sales and bookings.
- Plan and execute local area marketing strategy to drive local GA and membership products and ensure TWPZ remains front of mind for the Dubbo audience and their VFR (Visiting Friends and Relatives).
- Provide marketing support and marketing assets across the Zoo’s diverse portfolio of products including Guest Experience (Hire Centre, Tours and Encounters), Accommodation, Commercial Services (F&B and Events), and Education.
- Maintain and grow relationships with key local tourism stakeholders, including Dubbo Regional Council, to leverage destination marketing opportunities.
- Support the delivery of Taronga-specific marketing events and launches, including in-ground activations (including Corporate Partnerships) and promotional activities that enhance visitor engagement and brand visibility.
- Respond to marketing and advertising enquiries and ensure timely and effective communication with internal and external stakeholders on marketing and promotional activities.
- Monitor, evaluate and report on the performance of marketing activities, providing insights and recommendations to internal stakeholders to inform future strategy.
- Collaborate with TWPZ Media and Content Officer to identify and develop compelling content opportunities and assets that support marketing objectives, ensuring assets are optimised for use across paid, owned and earned channels to maximise reach and engagement.

About You

We are looking for candidates that have:

- Minimum 3 years of Marketing or Advertising Agency Experience.
- Experience in content and media asset creation across multiple channels – digital, social, video, radio, print, POS, signage.
- Proficient in digital and media production specifications preferred.
- Ability to write editorial, social and advertising copy.
- Excellent communication and organisation skills, with an ability to juggle multiple projects.
- Experience in stakeholder management (internal and external partners).

Benefits

- Flexible Hybrid work model - Taronga supports a blend of in-office, remote, and on-the-go workers
- Complimentary family and friends passes across both Taronga’s Sydney & Dubbo Zoo’s
- Free onsite car parking, outside of peak periods
- A wide range of discounts on our award-winning accommodation across both sites
- Discounted food and beverage purchases across the sites
- Discounted Fitness Passport
- We’re a social team - there’s always lots going on around the zoo that we get involved with
- + more

Applying

Please submit your resume and a cover letter of one page. You are also required to complete the two target questions as part of your application.

- Please provide an example of a marketing campaign that you have executed – what was your role, what was the objective, approach and results.
- Please provide an example in a previous role where you have managed multiple projects at a time. Outline the tools and processes you use to ensure projects are delivered on time and on budget and stakeholders are communicated with effectively.

Applications Close: 11:59pm Thursday 2nd October 2025

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