Digital Producer

3 months ago

Melbourne, Australia Bupa Full time

**Be at the heart of our brave new digital world**

We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do.

**About the role**

The Digital Producer is responsible for enabling successful ideation, development and delivery of initiatives for all conversion and merchandising activities including tactical and non-tactical campaigns, plus personalised content for web, working with assisted channels to drive customer and commercial objectives. Tactical and non-tactical campaigns include (and not limited to) all brand campaigns, retail campaigns and adhoc / reactionary campaigns.

You are a master of their craft and are cross-functional with a range of Publishing Platform tools and Sitecore publishing skills to enable the right experience for the right person via the right channel, always optimising and analysing activity to report on successes and recommendations to all relevant stakeholders.

Key accountabilities include:

- ** Enable tactical and non-tactical campaign activity** - Ideate, design and implement planned and tactical campaign activities on the website leveraging Sitecore and Tealium where relevant. Build banners for all digital placements and landing pages driven from customer data and insights to maximise customer engagement and performance.
- ** Initiative A/B and multi-variate (MVT) testing** - Ensure testing setup is correct so there are no delivery or reporting anomalies and create multiple variations of testing banners/landing pages when necessary to ensure testing success.
- ** Deliver compelling content experiences and merchandising experiences** - Plan, design, implement and optimise content experiences and merchandising activities across web, mobile and emerging channels ensuring audience targeting and relevancy, quality and accuracy of imagery and messaging - right time, right channel, right person.
- ** Practice Agile collaboration** - Work with Product Managers, Product Owners and Portfolio Management stakeholders to define backlog initiatives and features dedicated to merchandising and sales responsibilities, capabilities and promotional activities. Work with Marketing teams to ensure cross-functional capabilities expand to further align strategies and message delivery across the website

**About You**

Success in this role will require you to bring:

- 3+ years’ experience working as a digital / web / or content producer.
- Experience working across a wide range of digital projects (content or product).
- Creative skills to oversee the production of quality digital content and/or product.
- Ability to develop strategy based on strong research and data analysis or competitive reviews.
- Skills in Adobe platforms such as Adobe Analytics, Sitecore and Tealium.
- Audience Manager / Tealium highly desirable or equivalent.
- HTML and CSS experience highly desirable.
- Familiarity with analytical tools and sets to produce compelling web-based solutions.
- Ability to estimate delivery of digital projects and/or product assessment.

**What’s in it for you**

As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you’ll be encouraged to innovate. You will be collaborating with various teams globally to deliver exceptional experiences. You will have the opportunity to further learn and develop with excellent internal development courses available and a supportive, career development environment. We trust, respect and consider everyone, knowing your difference will make the difference.
- Interested to explore some more? Click on the links below:_
- Bupa puts First Nations Health at the centre of Reconciliation Action Plan_
- Because being you at Bupa matters_

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