Digital Journey Optimisation Manager

3 weeks ago


Sydney, Australia Commonwealth Bank Full time

**You are an optimisation specialist with a passion for usability and conversion drivers**:

- **Our team is committed to providing the best digital experience for our customers**:

- **Through collaboration we can deliver the best customer experience across our digital platforms**:

- **We are currently hiring Digital Journey Optimisation Managers across multiple domains**

**Do work that matters**
As a Digital Journey Optimisation Manager you will use your digital experience to identify breakpoints in our processes and the customer experience and drive solutions to drive the right business and customer outcomes. You will be responsible for taking a holistic view of the app and NetBank platforms, and creating digital journeys that ensure the success of the various initiatives that are launching, such as Money Plan, For You and Accounts Messaging.

You will partner with project teams and the wider Digital Optimisation community to integrate, pilot and scale new digital messaging capabilities. You will also be responsible for day-to-day execution and delivery of real-time behavioural targeting and personalisation initiatives across the CommBank app and NetBank. These could be promoting financial wellbeing initiatives, new app features, self-service capabilities and other experiences that help make our app the #1 choice for all Australians.

**See yourself in our team**

**On any given week you will
**End-to-end delivery **of key digital campaigns, including A/B testing and Personalised messaging, from ideation to execution and measurements, using Adobe Test & Target, Audience Manager, and Adobe Analytics. Work closely with key stakeholders to define, develop and build digital messaging experiences to ensure the success of the CommBank app’s features and capabilities **Identify and drive key **strategic initiatives **where digital capabilities can drive substantial business and customer outcomes, and cross-channel support is required **Role model personalisation **to demonstrate the effectiveness of personalised experiences in Digital channels **Support project delivery of new app features and messaging locations **by using data to inform priorities; as well as ensuring ongoing reporting and optimization can be achieved with correct tagging.

Our teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Strong analytical and financial acumen - Adobe Analytics highly regarded
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Hands on experience with conversion optimisation platforms (such as Pega, Adobe Target and Adobe Audience Manager)
- A passion for improving the financial wellbeing of our customers and knowing what it takes to deliver meaningful app experiences

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 01/03/2023



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