Head of Digital Marketing, Martech

2 weeks ago

Sydney Inner Suburbs, Australia Suncorp Group Full time

**Head of Digital Marketing, Martech & Content**

**Melbourne, Sydney or Brisbane based**
- The best job in Australia_
- Come and join Australia’s most awarded marketing team, work for Australia’s #1CMO, and thrive in an environment that values creativity, passion and a growth and transformation mindset._

**About the role**:
This role is accountable for leading the strategic approach, development and execution of Digital Marketing, Martech/Adtech and data capability, analytics and measurement, personalisation and content within Brand and Marketing. In addition, leading Marketing Transformation and end-to-end accountability for Suncorp’s Digital Brand - Bingle.

Responsible for delivering return on marketing investment through financial and customer outcomes. Partner with key stakeholders to lead marketing transformation for people, process and technology, that will enable Suncorp to take a customer centric approach and leverage Suncorp’s digital and data assets.

**More specifically, you will**:
**Digital Marketing**
- Develop the Digital Marketing and SEM portfolio strategy and manage all paid Search activity across the Suncorp Group to deliver growth targets
- Responsible for performance media marketing budget, its allocation, optimisation and reporting on ROI.
- Provide strategic leadership to work with internal stakeholders and external agencies on Digital Marketing
- Develop new opportunities through emerging platforms leveraging 1st party data and AI/ML to deliver growth and customer value

**Content and Personalisation**
- Formulation and implementation of the Group content and social strategy. Defining the digital marketing strategic direction and driving best practice innovation through strategic use of digital and social marketing channels.
- Design and production of scalable content for earned media (social), owned asset content (web assets), and paid media (digital and traditional).
- Lead marketing approach to personalisation, including personas development and experience design.
- Establish ways of working to across brand and marketing and wider group to take a customer centric approach to personalisation
- Leverage internal and external research, competitive and industry intelligence to ensure content strategy is current, fluid and two-way with customers/communities.
- Manage and enhance key platform partner relationships, and ensure optimisation of key platform partner contracts
- Accountable for marketing ROI by developing content that complements focus on high value/high potential segments.

**Martech/Adtech and data capability**
- Lead the strategy and implementation of the marketing/ad tech stack across the group. Collaborate with business, IT and customer data stakeholders across the organisation to create a strategic roadmap for advancing our digital technology platforms, evaluate benefits and build the business case for investment.
- Develop and manage the day-to-day operation of Suncorp’s marketing tech operations (Adobe Marketing Cloud, Ensighten, Doubleclick, Active Profile, Tag Management, DMP, Adobe Test and Target, etc).
- Maximise return on existing tech investments (e.g., CDP, DMP, Cloud, Analytics etc) through knowledge sharing, best practices and training.
- Integrating data new capability including ML/AI
- Oversee design for data enablement, governance and standardisation of data collection; segmentation and business rules; maintenance, monitoring and quality control of data.
- Ensure data is available for wide consumption throughout the marketing teams for both reporting and actionable insights.

**Analytics and Measurement**
- Lead for audience management, attribution and optimisation for brand and marketing. Evolve the portfolio approach through enhanced measurement capabilities, such as delivering channel outcomes and building a comprehensive group audience approach. Including management of 3rd Party Data partnerships.
- Develop and maintain the Suncorp attribution model to drive improved optimisation and ROMI. Manage optimisation program including frameworks to deliver marketing effectiveness
- Leading the discovery, trial, and integration of new digital data and analytics platform technologies (including latest product developments from Google and Adobe).
- Lead data driven insights and recommendations to Brand and Marketing teams enabling optimisation of marketing activities, channel budget optimisation, and delivery of improved ROMI.

**Marketing Transformation**
- Lead the development and execution of Suncorp’s Marketing Transformation roadmap to future proof Suncorp’s Marketing capability and deliver a competitive advantage

**Bingle Brand and Marketing**
- Lead Brand and Marketing for Suncorp’s Digital Brand - Bingle

**About you**:

- 8+ years’ experience in a similar environment (either Client or Agency side) with a focus on digital or direct marketing
- Highly effective communication and consulting skills.
- Strong relationship and influenc

  • Martech Business Partner

    1 month ago

    Sydney, Australia Perceptor Full time

    Global leader in energy management and automation - Exciting new role in high performance team - $150,000 base + super + bonus A multinational corporation, at the forefront of energy management and automation solutions, is seeking a tier one Marketing Technology Business Partner to join their team. This is a newly created role, leading a team of three...

  • Head of Commercial Growth

    4 weeks ago

    Sydney, Australia BCG Digital Ventures Full time

    BCG-X are proud to be a part of a brand-new stealth venture soon to be launching in market. This, one of its kind ecosystems will target a large demographic in Australia to inspire & be inspired curating the best experiences life has to offer. We are looking for a **Head of Commercial Growth** who will supercharge the growth of this new digital challenger....

  • Martech Strategy Consultant

    2 weeks ago

    Sydney, Australia Sarah Cockell Consulting Full time

    Develop Martech strategies for a range of blue-chip clients - Senior role in the CRM team of a highly successful advertising agency - At least eight years experience in an agency or consultancy needed Are you looking to share your love of Martech? If understanding how to embed and optimise Martech platforms makes you go weak at the knees, we have the...

  • Head of Sales

    4 weeks ago

    Sydney, Australia Carter Murray Full time

    Location Sydney, New South Wales - Contract Type Permanent - Posted Posted 2 hours ago - Industry Technology - Salary AUD17000 - AUD180000 per annum + + Super + comms - Expiry Date 2023-06-16 My client is a leader in the transformation of the market research industry, enabling automation in the way that research sample is procured, and the way that brands...

  • Digital Marketing Manager

    4 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3725594**Contact Name**: - Annabelle Gonzalez- **Salary**: - $100,000.00 - $120,000.00 Year 100,000 - 120,000 + SuperWhere innovation meets expertise in boosting businesses, from startups to...

  • Digital Marketing Specialist

    4 weeks ago

    Inner West, Australia Stopgap Limited Full time

    **Digital Marketing Specialist**: - Location: - Sydney CBD- Job Type: - Permanent- Salary: - c.$80,000 + Super- Contact: - Hilary Williams- Call: - Hilary- Reference: - 525954THE COMPANY: Our client is an independent, national charity that funds scientific research to find kinder, more effective treatments for every child diagnosed with cancer. They're...

  • Digital Marketing Specialist

    4 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - Marketing Manager**Reference #**: - 3421871**Contact Name**: - Natalia- **Salary**: - $70,000.00 - $120,000.00 YearAs our clients'** Digital Marketing Specialist,** you will create, implement and optimise Google Ads to drive...

  • Analytics Lead

    4 weeks ago

    Sydney Inner Suburbs, Australia Suncorp Group Full time

    **Analytics Lead - Digital & Customer Marketing** - **Permanent Role**: - **Location - Brisbane, Melbourne, or Sydney** **About the role**: The Analytics Lead plays a critical role within the Digital & Customer Marketing (DCM) team and is responsible for: - Activating Suncorp’s digital & customer marketing analytics strategy, enabling a best practice...

  • Digital Project Manager

    1 month ago

    Sydney, Australia verticurl Full time

    Verticurl (a WPP Company) is currently evaluating top candidates for a Senior Project Manager role to be a critical member of our growing team. High caliber professionals from around the world are joining our team for the opportunity: - To join a very fast growing global organization that specializes in Consulting, Marketing Technology (MarTech), and...

  • Head of Marketing

    4 weeks ago

    Sydney, Australia Jivaro Full time

    Very competitive package + company benefits - Work for an iconic, market leading womenswear brand - Joining a dynamic & high-performing team **The Role**: Working closely with the Head of Brand & COO, this role will be responsible for developing marketing strategies and executing tactics across all marketing and online channels. **Key...

  • Digital Marketing Specialist

    4 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Advertising Specialist**Reference #**: - 3537852b**Contact Name**: - Natalia- **Salary**: - $60,000.00 - $75,000.00 Year**Overview** This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart...

  • Digital Marketing Manager

    4 weeks ago

    Sydney, Australia Sharp & Carter Full time

    One of the of Australia's leading Fashion Retailers going through growth phase - Manage Digital Marketing Strategy and Agency Partners across all Channels - $120-130,000 base + super | Very Collaborative and Positive Working Environment **About the Role**: The Digital Marketing Manager is responsible for developing and managing the AU/NZ digital marketing...

  • Digital Marketing Manager

    7 days ago

    Sydney, Australia Nous Group Full time

    **Nous is a great place to work** Nous Group is an international management consultancy with over 700 people working across Australia and New Zealand, the UK, Ireland and Canada. We are a values-based organisation that is inspired and determined to improve people's lives in significant ways. Working in unique, cross-disciplinary teams we create innovative...

  • Head of Digital

    4 weeks ago

    Sydney, Australia Jivaro Full time

    Joining a globally recognised, leading lifestyle brand - Spearhead the business' international expansion efforts - $180,000 - $190,000 base + Super, with a central office location Super exciting opportunity to join a global, market leading lifestyle brand, and one of the most successful in their category, as the new Head of Digital & eCommerce. **About the...

  • Head of Marketing

    1 month ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - Marketing Director**Reference #**: - 3642934**Contact Name**: - Natalia- **Salary**: - $150,000.00 - $180,000.00 Yearour client is an online project management solution that helps clients to create functional and aesthetically...

  • Digital Account Manager

    4 weeks ago

    Sydney, Australia Digital Crew Full time

    Company Description Digital Crew is a fast growing Multilingual agency with offices in Australia, USA, China, Japan and Hong Kong. We specialize in cross cultural digital marketing and help brands go Global by being Multi-Local. **Location: Sydney** **Job Description**: Reporting to the Head of Digital based in Sydney you will be responsible for managing...

  • Digital Designer

    4 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - IT & Telecomms**Sub Classification**: - Web / Multimedia Designer**Reference #**: - 3770903**Contact Name**: - Elle Southgate- **Salary**: **Company Overview**: Join my clients dynamic and innovative eCommerce beverage company, where creativity meets innovation! My client is...

  • Digital Manager

    4 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3208860b**Contact Name**: - Natalia- **Salary**: - $90,000.00 - $110,000.00 Year**Overview** This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart from others in the...

  • Head of Marketing

    4 weeks ago

    Sydney, Australia Sustainability Consulting Full time

    Finance doesn't always have to be complicated and convoluted, full of jargon reserved for investment bankers only.. Well, that's what our client believes. This boutique invest banking platform are creating transparency in finance and making investment possibilities a reality for consumers all over the world, they are growing quickly and delivering record...

  • Martech Specialist

    4 weeks ago

    Sydney, Australia SBS Full time

    Do you have solid experience building marketing campaigns? Would you prefer to promote quality content that matters to the audience? Would you like to grow your technical abilities in a team that values its tech, and work with the latest tools and capabilities? Join us, a growing group of professional media marketers. We have a clear focus on marketing...