Brand Manager

4 weeks ago

Baulkham Hills, Australia Subaru Full time

**About Us?**

Subaru Australia is the exclusive Australian importer and distributor of Subaru vehicles manufactured by Subaru Corporation.

**What is the opportunity?**

An opportunity has arisen for an experienced Brand Manager to join the team on a 12month basis.

As the 'brand guardian', this role is responsible for maintaining brand integrity across all retail and parts marketing initiatives and communications. The overarching goals for this role are:
1. Increase purchase intent from consumers/existing owners currently thinking about purchasing a Subaru by developing campaigns and marketing activity that creates desire for immediate action. This will be achieved by developing distinctive creative assets, reaching and converting existing target audiences and challenging the status quo by placing innovation at the heart of what we do.

2. Increase parts sales by influencing key repair, service and collision business owners to consider and purchase genuine Subaru parts. This will be achieved by developing trade campaigns as well as incentives.

3. Increase parts and accessory sales from new and existing customers by promoting the benefits of genuine Subaru parts and our nationwide certified dealer network. This role leads the efforts in developing and executing retail campaigns as well as parts campaigns and initiatives across Owned, Paid, Earned and Shared Media Channels

**Further to the above the duties and responsibilities will include, but are not limited to, the following**:

- Planning and execution of national retail campaigns across the full customer omni-channel journey
- Lead the Vehicle Sales Team in developing and executing regional retail campaigns complementing national retail activity
- In conjunction with the Subaru Business Managers, support the dealer network in activating their local PMA
- Analysis of customer journey activity for retail and report on effectiveness and optimization opportunities
- Lead the Parts Sales Team in developing and executing B2B parts category campaigns covering Subaru to wholesale dealer, and wholesale dealer to trade.
- Lead the collaboration across media and insights and digital and customer experience
- Competitor and customer insights analysis
- Manage the budget for advertising and promotional items
- Seasoned Marketing Experience
- Experience and expertise managing large brands and product portfolios
- Project management skills
- Ability to plan and execute campaigns
- Strong verbal and written communication skills
- Bachelor degree in Marketing or relevant tertiary qualifications
- Demonstrated leadership skills

**Why should you make the move to Subaru?**
- **Global career opportunities** and progression as a member of a global company, Inchcape.
- **Additional days off** - extra 3 days of paid Family Leave every 3 years, plus 1 day each year of paid Volunteer Leave.
- Corporate **Health Plan** through Bupa which includes discounts on pet/car/home and contents insurance, and complimentary access to the Bupa Life Skills Program (series of online, interactive sessions).
- Comprehensive **on-the-job coaching **and** development** reporting into an experienced and supportive HR Director.
- Access to our **employee benefits program** including company car rental program, discounts on vehicle purchases and services, free annual flu vaccination and an employee wellbeing program.

At Inchcape, we believe the true power of diversity cannot be realised without an inclusive culture and that talent is equally distributed across society. Inchcape is committed to creating an inclusive and diverse workplace where the power of our differences can be embraced and everyone feels they can belong, be themselves and succeed. As an equal opportunity employer, Inchcape actively encourages applicants from all identities, backgrounds, and experiences, helping ensure our workforce is representative of the global communities we operate in.

By joining Subaru you are joining Inchcape. Inchcape Australasia employs over 1,200 team members across Australia and New Zealand. As part of a global company, our purpose is to bring mobility to the world’s communities - for today, for tomorrow and for the better. Across Australia and New Zealand, we have a diverse portfolio spanning distribution, where we hold the custodianship for some of the worlds most recognised brands; fulfilment, where we are the market leader in integrated, omni-channel automotive fulfilment solutions; retail, where we deliver an exceptional experience at every stage of the customer journey and financial services, where we deliver the right financial services solution to our distribution brand networks, retail businesses and customers.

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