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Social Media Executive
6 months ago
**Social Media Executive**
**COMPANY OVERVIEW**:
Royal Caribbean International has been delivering innovation at sea for more than 50 years Each successive class of ships is an architectural marvel that features the latest technology and guest experiences for today’s adventurous traveller The cruise line continues to revolutionize vacations with itineraries to 240 destinations in 61 countries on six continents including Royal Caribbean’s private island destination in The Bahamas Perfect Day at CocoCay the first in the Perfect Day Island Collection Royal Caribbean has also been voted “Best Cruise Line Overall” for 19 consecutive years in the Travel Weekly Readers’ Choice Awards Locally we have been voted:
- 2021 & 2022 Most Trusted Cruise Operator - Reader’s Digest Australia
- 2022 Best Cruise Line for Activities - Cruise Passenger Readers’ Choice Awards
- 2019 Best Cruise Line Domestic (4 consecutive years) - AFTA National Travel Industry Awards 2019 Best in South Pacific Large Ship Line Cruise Critic Australia
Cruisers’ Choice Destination Awards
We are most proud that we are currently on the Forbes World's Best Employers list
**JOB SUMMARY**:
The Social Media Executive functions as an integral part of the Australian Marketing team and is responsible for implementing the company’s Social Media strategy planning and monitoring our consumer-focused social media channels (both organic and paid) This position plays a vital role in increasing brand awareness preference and ensuring that our social media channels assist in achieving business needs and driving direct performance
**Some of your duties include**:
- Work with the Social Media Manager to develop content calendars on a monthly and quarterly basis for consumer-facing social media channels Create daily engaging social content to align with business needs including basic image and video editing as well as copywriting
- Analyse and assess performance across social media channels through qualitative and quantitive reporting
- Assist with new channel and campaign rollouts
- Oversee day to day social media community management in collaboration with customer service team Use social media management platforms such as Falconio in order to manage content engage with consumers and track performanceStay up to do date with the latest social media best practices
trends and technologies
- Research and analyse opportunities to increase brand awareness/community size
- Provide competitor insights and reporting on a regular basis
- Communicate and build relationships with internal and external stakeholders Perform other duties as required This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position
Employees will be required to perform any other job-related duties assigned by their supervisor or management
**QUALIFICATION KNOWLEDGE & SKILLS**:
- 2+ years of experience in social media or related field
- Bachelor’s Degree (marketing or related field preferred)
- Experience within a marketing team in travel & leisure or retail industry preferred Experience with social media platforms including but not limited to Facebook Instagram Pinterest Twitter YouTube
TikTok
- Good understanding of social media KPIs
- Understanding of third party social media management tools
- Proven ability to develop content that adjusts to the brand tone of voice and target customer Natural creative flair with experienced writing editing
building and crafting of content
- Good time management and organisational skills Must be a Microsoft Office pro (Word Powerpoint Outlook
Excel)
- Knowledge of Photoshop and Adobe suite programs are a plus
- Knowledge of online marketing and good understanding of how social media impacts digital performance
- Excellent written and verbal communication skills Positive attitude
detail and customer oriented
- Team player Self-starter
Must ask questions and learn new skills quickly on the job
- Flexible working hours and travel
**WHY WORK FOR US**:
Royal Caribbean Group has been recognized by Ethisphere a global leader in defining and advancing the standards of ethical business practices as one of the 2021 World's Most Ethical Companies for the sixth consecutive year The experience of travelling to exciting places; the chance to work within a fun and friendly team alongside a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons
- As one of our Sydney office employees you will have access to ongoing training and development both in-house & externally to enable continuous development We value a flexible work approach to ensure our employees wellbeing continues to come first_
**APPLICATION PROCESS**:
