Product Marketing Manager

2 weeks ago

Adelaide, Australia Fivecast Full time

Dynamic high-tech environment
- Great opportunities for progression & share options
- Amazing people, fun culture & a pool table

**About the Role**

The Product Marketing Manager will be an integral member of the global Fivecast Marketing team, supporting the execution of the marketing plan and helping to drive awareness, lead generation and revenue growth across our customer base in national security, defence, law enforcement and corporate security through effective product marketing strategies. Success in this role requires the ability to work cross-functionally across organizational teams including product management, product development, tradecraft, data science and sales, excellent written and verbal communications skills, a keen customer focus and the ability to execute in a fast-paced environment. This is a unique opportunity for a mid-career professional to gain valuable experience in the high-tech digital intelligence industry and make their mark with a rapidly growing scale-up.

Open to Adelaide or Canberra location.

**Responsibilities**:
Plan and manage go-to-market strategies & product marketing campaigns:

- Craft Fivecast’s product storytelling vision and voice and create the messaging and positioning for new releases, ensuring all product messaging is accurate & pitched at the correct customer segment.
- Shape and manage all product marketing campaigns to target prospective customers, clearly communicating Fivecast’s product innovation and value propositions.
- Produce high quality, product-focused content that communicates Fivecast messaging and differentiators including:

- Solution & Industry briefs
- Customer case studies
- Product presentations & pitch decks
- Blogs
- Webinar content
- Work with customers to get quotes, customer stories and referrals

Market Research & Sales Enablement:

- Research, understand and articulate the target audience, market segments, ideal customer profile (ICP) and personas, customer challenges and buying patterns for Fivecast product lines.
- Work closely with Product Managers to plan the GTM for new product releases.
- Educate sales and other departments on product messaging, positioning, competitive differentiators, target segments and the value proposition, so they can have more effective and product conversations with potential customers and expedite sales cycles.
- Identify market growth opportunities and assist in planning GTM and demand generation strategies.

Tech Evangelism: Communicate Fivecast product innovation and value proposition across marketing channels including:

- Speaking or demonstrating at industry events and conferences
- Briefing partners on company and product updates
- Speaking on podcasts, webinars and PR interviews when required
- Build relationships with partners, industry organizations and key stakeholders.

Support other global marketing and demand generation initiatives as required:

- Support Fivecast presence at Industry Conferences with presentation materials and other content.
- Help to define topics and themes for thought leadership marketing campaigns and assist in producing content for campaigns including webinars, white papers, blogs and case studies.

**Requirements**:

- Bachelor or Masters degree in marketing or related fields
- 5+ years experience in a product marketing or related role
- Strong written and verbal communication skills
- Story telling and content creation skills
- Firm grasp of ways to develop strategic product marketing campaigns
- Self-motivated, able to work autonomously and manage projects to completion
- Experience in B2B Software Product Marketing
- Understanding of software market trends and technical product lifecycles
- Experience working cross-functionally with product and sales teams to launch new solutions into new markets
- Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers

**About Fivecast**

Fivecast is a world-leading provider of cutting-edge digital intelligence solutions. We enable the world’s most important public and private organizations to explore masses of data and uncover actionable insights, critical to protecting global communities.

As a growing start-up with over 100 people globally, all team members are provided with the opportunity to directly contribute to our success, participate in the development of new and emerging technologies and grow their career in a challenging and dynamic high-tech environment. We are headquartered in Adelaide, Australia with teams in Canberra, Virginia USA, and London UK.

**Our Work Environment and Culture**

Our Adelaide based headquarters is a purpose-built tech hub centrally based in vibrant Hutt Street. We moved into this brand-new space in early 2023 to allow for continued collaboration, innovation & growth.

Our space has been specifically engineered for brainstorming, idea generation, random encounters across teams and to suit our casual, relaxed cu

  • Territory Manager

    2 weeks ago

    Adelaide, South Australia Jotun Dekorativ Marketing Full time

    Territory Manager - Protective Coatings (South Australia) page is loaded Territory Manager - Protective Coatings (South Australia) Apply locations Adelaide time type Full time posted on Posted 11 Days Ago job requisition id R6635 SUMMARY OF THE ROLE Promote and sell a to new and existing Key customers/Key Accounts in a given country by developing strong...

  • Chief Marketing Officer

    1 week ago

    Adelaide, South Australia Predictable Marketing Pty Ltd Full time

    Predictable Marketing is a growth marketing agency specialising in acquiring clients for high-ticket service-based businesses.We provide end-to-end services, including market research, funnel creation, video sales letter development, and paid advertising, to help you consistently generate "ready to buy" prospects and achieve a minimum 4:1 return on ad...

  • Chief Marketing Officer

    2 weeks ago

    Adelaide, South Australia Predictable Marketing Pty Ltd Full time

    Predictable Marketing is a growth marketing agency specialising in acquiring clients for high-ticket service-based businesses. We provide end-to-end services, including market research, funnel creation, video sales letter development, and paid advertising, to help you consistently generate "ready to buy" prospects and achieve a minimum 4:1 return on ad...

  • Entry Level Digital Marketing Sales Specialist

    2 weeks ago

    North Adelaide, Australia Marketing Sweet Full time

    Position Title: Entry Level Digital Marketing Sales Specialist | Sales Consultant Employment Type: Full-time or Part-time, Permanent & Casual Location: North Adelaide, SA 5006 **Salary**: $1,220.00 - $1,880.00 per week + Commission and Performance Bonus Are you seeking an exhilarating opportunity to join a top-tier digital marketing agency? Marketing...

  • Product Marketer

    5 days ago

    Adelaide Region SA, Australia HAYS Full time

    Work as part of a loyal & professional team that delivers high-quality programs & services to its customers. **Your new company** You will be joining a large and prestigious organisation that offers a range of high-quality programs and services to its customers. This organisation is committed to excellence and innovation, and has a strong reputation for...

  • Product Manager

    2 weeks ago

    Adelaide, South Australia Gracewell Group Full time

    The Product Manager is a key leadership role responsible for driving the development and execution of product strategies to meet business objectives and customer needs. Reporting to the Head of Engineering, the Product Manager leads and collaborates with cross-functional teams to define, prioritize, and deliver innovative products and features that delight...

  • Product or Marketing Specialist

    1 week ago

    Greater Adelaide SA, Australia The Toro Company Full time

    We are seeking a Senior Specialist to join our Product and Marketing team on a temporary basis. This role involves reviewing Pope products, analyzing performance data, and developing exit strategies for products reaching end-of-life.- Duration: 3 months:If you have expertise in Product or Marketing and are interested in a short-term, impactful project, we...

  • Digital Marketing Assistant

    4 weeks ago

    North Adelaide, Australia Marketing Sweet Full time

    **Want to start a career in Digital Marketing?** Why not start your career with the best! On the job training provided. Retail or Hospitality experience is definitely a plus. We are seeking a friendly, trustworthy, outgoing individual. While this role is predominately focused around assisting our Senior Account Managers, we are looking for someone with...

  • Digital Marketing Assistant

    4 weeks ago

    North Adelaide, Australia Marketing Sweet Full time

    **Want to start a career in Digital Marketing?** Why not start your career with the best! On the job training provided. Retail or Hospitality experience is definitely a plus. We are seeking a friendly, trustworthy, outgoing individual. While this role is predominately focused around assisting our Senior Account Managers, we are looking for someone with...

  • Marketing Manager

    2 weeks ago

    Adelaide, Australia Visafast Migration Consultancy Full time

    **Position Overview**: We are seeking a dynamic and experienced Marketing Manager to join our team. As the Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies to promote our immigration consulting services, enhance our brand visibility, and attract new clients. **Key Responsibilities**: - Develop and...

  • Product Manager

    2 weeks ago

    Adelaide, South Australia Atlas Copco Australia Pty Ltd Full time

    Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.Join us on our journey for a better tomorrow.ONLY APPLICANTS WITH THE RIGHT TO WORK IN AUSTRALIA WILL BE...

  • Product Manager PGNAA

    1 month ago

    Adelaide, Australia Thermo Fisher Scientific Full time

    : Our primary locations as a business are Ecublens (Switzerland), Brno (Czechia) and Adelaide (Australia). As you ‘own’ the product. You are responsible for the product line strategy, ensuring balanced and profitable growth. You will understand customers, the competitive landscape and analyse and provide actionable insights – then be able to...

  • Product Manager PGNAA

    3 weeks ago

    Adelaide, Australia Thermo Fisher Scientific Full time

    : Our primary locations as a business are Ecublens (Switzerland), Brno (Czechia) and Adelaide (Australia). As you ‘own’ the product. You are responsible for the product line strategy, ensuring balanced and profitable growth. You will understand customers, the competitive landscape and analyse and provide actionable insights – then be able to...

  • Product Manager PGNAA

    1 week ago

    Adelaide, South Australia Thermo Fisher Scientific Full time

    : Our primary locations as a business are Ecublens (Switzerland), Brno (Czechia) and Adelaide (Australia). As you 'own' the product. You are responsible for the product line strategy, ensuring balanced and profitable growth. You will understand customers, the competitive landscape and analyse and provide actionable insights – then be able to implement...

  • Product Manager PGNAA

    1 month ago

    Adelaide, Australia Thermo Fisher Scientific Full time

    Job DescriptionAbout Thermo Fisher Scientific:  Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of $40 billion and 100,000 employees in 50 countries. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex...

  • Product Manager PGNAA

    3 weeks ago

    Adelaide, Australia Thermo Fisher Scientific Full time

    Job DescriptionAbout Thermo Fisher Scientific:  Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of $40 billion and 100,000 employees in 50 countries. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex...

  • Product Manager PGNAA

    1 week ago

    Adelaide, South Australia Thermo Fisher Scientific Full time

    Job DescriptionAbout Thermo Fisher Scientific: Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with revenues of $40 billion and 100,000 employees in 50 countries. Our mission is to enable our customers to make the world healthier, cleaner and safer. We help our customers accelerate life sciences research, solve complex...

  • Product or Marketing Specialist

    2 weeks ago

    Greater Adelaide SA, Australia The Toro Company Full time

    We are seeking a Senior Specialist to join our Product and Marketing team on a temporary basis. This role involves reviewing Pope products, analyzing performance data, and developing exit strategies for products reaching end-of-life. - **Duration: 3 months**: If you have expertise in Product or Marketing and are interested in a short-term, impactful project,...

  • Sales and Marketing Manager

    3 weeks ago

    Adelaide, Australia Mr Cheese Management Pty Ltd Full time

    **Sales and Marketing Manager** **Responsibilities**: 1. Develop and implement innovative sales and marketing strategies to boost customer engagement and expand market share. 2. Analyze market trends and consumer behavior to identify new sales opportunities and growth areas within the bakery and dessert sector. 3. Work closely with store managers across...

  • Marketing Manager, Events

    1 month ago

    Adelaide, Australia South Australian Tourism Commission Full time

    Be a part of the team behind some of South Australia's most iconic events and thrive from a fast paced and ever-changing workday. The purpose of the Marketing Manager, Events role is to create awareness and drive demand for SATC’s managed and sponsored events. In doing so, the role will help grow visitor numbers and expenditure, generate ticket and...