Marketing Specialist, Lpg

6 months ago

Melbourne, Australia Origin Energy Full time

Drive revenue growth through impactful LPG marketing campaigns
- Foster a collaborative work environment for creative marketing strategies
- Melbourne based

**Delivering good energy starts from within**

It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.

**About The Role**:
In your new role as the Marketing Specialist, LPG, you’ll be supporting your stakeholders by developing best practice acquisition marketing strategies and go-to market plans. Working with the LPG Sales & Marketing team, media and creative agencies, you’ll be accountable for end-to-end campaign development, reporting & optimisation across a wide range of channels to achieve the shared business objective - acquiring more LPG customers.

**Why this role matters**
- Develop and execute LPG Residential marketing campaigns to achieve sales and net customer position objectives, ensuring integration across all business aspects
- Manage campaigns through integrated communication channels, optimizing performance and handling administrative requirements
- Provide support to the Senior Marketing Manager, and collaborate with cross-functional stakeholders to evaluate and approve feedback on marketing materials
- Generate business reports, brief stakeholders, and act as the communications and brand guardian for LPG, ensuring consistency in the market
- Work closely with the LPG Sales & Marketing team, digital teams, and front-line sales teams to drive sales targets and integrate LPG campaigns
- Develop and execute local area campaigns for LPG, contributing to the overall success of Origin's marketing efforts

**What will you bring?**
- Tertiary qualification and demonstrated experience within marketing communications
- Previous marketing acquisition experience in either B2C or B2B
- Exposure to above the line and digital media and digital media optimisation
- Experience in agency or retail environment is preferred
- Exceptional communication and influencing skills, including the ability to engage stakeholders at strategic and operational levels and form strong partnerships across the various business units

**So, why join us?**
- Discounted Origin products benefits for employees, including Electrical, Gas and Internet offers
- Hybrid working environment, opportunity to connect with your team in our CBD office while working from home 2/3 days a week
- Competitive salary + annual performance bonus + performance based reviews
- Origin 360 Electric Vehicles (EV) employee subscription offers a fantastic range of EVs, with flexible month-to-month plans and no lock-in contract
- Free and confidential counselling for employees and family members
- A great high energy team, that encourages interesting, rewarding, and engaging work

**Origin - Where good change happens**

At Origin, we’re powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

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