Marketing Specialist

3 weeks ago

Hawthorn East, Australia Bunnings Full time

At Bunnings, you’ll make a positive difference to our business and beyond.

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.

By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference - to our customers and the communities where we live and work.

About the Role

Joining our dynamic Marketing team, the Marketing Specialist will assist the Marketing Manager in the delivery of a program that aligns and supports the commercial strategy and delivers a broad range of marketing support for the Builders segment. This includes producing B2B material to support a large sales team, campaign development and implementation across a range of products and services both ATL and BTL.

This is a critical role that executes aspects of the marketing program that strengthen the Bunnings Trade brand positioning to retain and grow our Builders’ customer base, across Australia.

This role requires the ability to write comprehensive advertising briefs, lead agency briefing sessions and work with cross functional teams to deliver a planned program of marketing activity against tight timeframes. Marketing activities of this role will be focused on the Whole of Build inclusive of Frame & Truss, Building Solutions Studios, Supply and Install offer.

What’s involved- Maintain marketing calendar activity and events for the Builders segment that supports their growth across key strategic pillars in conjunction with the commercial team- Hold workshops with Builders team to work through marketing programs of activity and ensure alignment across the different functions- Create effective marketing collateral and sales enablement packs to ensure Account Managers and Business Development Managers have the info required to sell the Builders offer to key and new customers- Support as required for production of reports, presentations, and marketing materials- Collaborate with the digital team to ensure the website contains all material relevant to Builders customers- Assist the content team in developing and delivering relevant content strategies to drive engagement and build brand connection with key suppliers, customers and partners- Work with the media team on paid activity including LinkedIn, OOH, print publications and more

Who we are looking for

You enjoy working in a collaborative, outcome-driven, fast-paced environment where you will be supported in your work and learning. Your exceptional attention to detail, time management skills and ability to collaborate with cross-functional teams, coupled with your organisational skills, will see you succeed in this role. You possess exceptional stakeholder management skills, are a creative and strong communicator (both verbally and written) who is passionate about meeting the segment’s needs.

You’ll need- Three+ years' experience in marketing or a related business unit role.- Preferably B2B marketing, sales or operational experience in the retail on construction sector- Degree in Marketing, Business Development or relevant studies at Tertiary Level

You’ll be part of a workplace where you’ll feel like you belong.

There’s so much on offer when you’re part of the team. Our flexible and informal work environment helps bring balance between work and home. Then there’s the fun stuff like team discount at Bunnings and other Wesfarmers brands, incentives, discounts from corporate partners (such as private health insurance) and cost price food and drinks at the Bunnings café. We also offer 12 weeks paid parental leave, regardless of gender, and you will have the opportunity to create a real difference in your community and environment. Join us and experience Bunnings from the other side of the counter.

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